Using online marketplaces, brands can elevate their presence and grow their business. But having a clear and accurate brand visibility on marketplaces is of utmost importance.
Since 2008, Resolution Digital has been developing proprietary tools and technology to support our marketing experts in automating processes where possible.
Flightdeck is Resolution Digital’s suite of SEO tools that are used to uncover insights and optimisation opportunities for our clients. It does everything from Google rank tracking to calculating Share of Voice and Integrated Search insights with connections to industry-leading tools like Adthena.
As the eCommerce space continues to heat up in Australia, we’ve been working closely with brands to improve their digital share of shelf on marketplaces like Amazon, Dan Murphy’s and JB HiFi. Just like Search, the higher up the page a product appears, the more sales it generates on marketplaces.
When looking for reporting options, we identified a gap in the market for tracking brand visibility on Australian marketplaces and expanded Flightdeck’s capabilities to become the world’s first eCommerce tracking tool!
Flightdeck eComm tracks the top 100 products for generic site search terms to help brands understand their visibility on marketplaces. We currently track 30 of the top marketplaces in Australia – this number continues to grow as we expand our eCommerce partnerships with clients.