Insights & News.

SEO Updates – Bing Not Swayed by Google + More

24 November 2016 0 Min read SEO
1. Bing: Not Swayed By Google’s Mobile First Index Interestingly Bing will continue to utilise a single index for both mobile and desktop. Stating that a single index for all devices will serve “the most relevant, fresh and consistent results no matter where users...
 
 

1. Bing: Not Swayed By Google’s Mobile First Index

Interestingly Bing will continue to utilise a single index for both mobile and desktop. Stating that a single index for all devices will serve “the most relevant, fresh and consistent results no matter where users are”.

https://www.thewebmaster.com/seo/2016/nov/16/bing-will-not-implement-mobile-first-index/

2. Microsoft: Partnering with Elon Musk’s OpenAI

Microsoft are setting their sights on competing with Google & Facebook in the AI (artificial intelligence) market space. This partnership is mutually beneficial for both parties, the two of which focused on developing long-term positive effects on society.

http://www.theverge.com/2016/11/15/13639904/microsoft-openai-ai-partnership-elon-musk-sam-altman

3. Google Rich Cards: Expand to Local Restaurants & Online Courses

In addition to expanding rich cards to local restaurants & online courses, Google has also changed the user interface to resemble the original carousel. Vertical rich cards enable users to swiping through restaurant recommendations & browse for courses online more effectively.

Note this feature is only available in the US, however are currently testing new verticals globally.

http://webmasters.googleblog.com/2016/11/rich-cards-expands-to-more-verticals.html

4. Google: Local Restaurant Rich Cards

Google+ new beta feature enables you to markup content to generate a host-specific carousel of restaurants in the search results. If implemented, users searching for nearby restaurants will see an AMP like carousel of suggested venues to dine at (see above image).

https://www.seroundtable.com/google-local-restaurant-lists-23007.html

 

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

PoV

The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more
PoV

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more
PoV

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more