Insights & News.

Shine a Light on Dark Data

15 September 2017 0 Min read Digital Insights
The term ‘dark data’ might sound sinister or illegal but it’s neither. Rather, the term refers to the treasure troves of information that many businesses collect but may not fully exploit. It can include call records, user device information, social media data and...
 
 

The term ‘dark data’ might sound sinister or illegal but it’s neither. Rather, the term refers to the treasure troves of information that many businesses collect but may not fully exploit. It can include call records, user device information, social media data and more.

Many think that making effective use of dark data will become a critical competitive factor in the not-too-distant future. In fact, one study predicts that organisations capable of turning all relevant data into actionable information will earn $430 billion in productivity gains by the year 2020.

Brands that can unearth patterns and powerful insights about their customer base are the ones that will ultimately come out on top.

It’s worth thinking about the term dark data through an alternative lens: infinite return on investment. Dark data – mined and harnessed correctly – can lead to more efficiency, better customer relationships and higher profit margins.

Read this Annalect article to find out more >>

 

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

Awards

Resolution Digital named Employer of Choice 2021

The ABA EOC Awards recognises that develop leading workplaces. Resolution Digital has been named EOC for the seventh year running.
Read more
News

Olia McDonald joins Resolution Digital

Resolution has recently appointed Olia McDonald as creative technology director, expanding on our digital-first creative offering.
Read more
News

Resolution Digital welcomes Gagan Pratap

Pratap is the new Head of Technology Solutions at Resolution Digital, focusing on DXP and digital innovation.
Read more