The Marketer's Guide to GA4 (Google Analytics 4)

Google Analytics 4 (GA4) is Google's market leading website and app analytics suite that empowers unparalleled insights into your users' digital behaviour, between every touchpoint.

From 30 June, 2022 your business should be on GA4, in order to have 12 months of data for analysis until Universal Analytics (UA) stops working next year.
That means, now is the time to implement GA4 to ensure continuity and a reliable year-on-year look back period.

Read The Marketer's Guide to GA4

Download The Marketer's Guide to GA4

Know more than when and how consumers convert: know why.

GA4 is more than an update: it's a new user-privacy and event-based approach to analytics. Start gathering data with GA4 and make unparalleled insights into consumer behaviour, between every digital touchpoint. 

Google plans on deleting Universal Analytics (UA) properties six months after that sunset.

Now is the time to make the move to GA4. From 30 June, 2022 your organisation should be on GA4, to give you 12 months of data ahead of the sunset.

Download The Marketer's Guide to GA4 to prepare for the new way of doing analytics.

Why should you make the switch?

The core difference between GA4 and previous versions of Google Analytics is the use of AI and machine learning to model data and produce insights.

With the impending sunsetting of UA, it's important now more than ever to implement GA4 to ensure continuity and a reliable look back period.

Download The Marketer's Guide to GA4

Universal_Analytics_VS_Google_Analytics4

Advantages of GA4.

Data modelling via machine learning that provides a fuller picture of your customers and their interactions on your website and app 

See website and app data in one place

An events-based, user-focused approach to measurement that provides smarter cross-platform and cross-device tracking 

Automatic event set-up thanks to the Enhanced Measurement feature

Easier conversion set-up 

New and more meaningful engagement metrics

Improved reporting and analysis that focuses on the customer journey and life cycle 

Deeper integration and specific targeting within Google Ads 

Google Premier Partner Status.

Our team has achieved 2022 Premier Partner Status in the Google Partners Program, which is awarded to only the top 3% of agencies.

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“In the past 9 months, we have increased our performance across Paid Search, Display and Paid Social. The team at Resolution Digital has been fantastic in assisting with this, by executing our always-on and activity to specific briefs. The guys have tremendous channel and industry knowledge, are very responsive and great people to work with.”

Frits Arkema , Senior Digital Marketing & Media Manager, RM Williams

Remarkable Results

Increase in organic search traffic for baby care brand of more than

700 k

Over a 5 year period of consistent investment in SEO a baby care client grew from 25k to over 700k monthly users from organic search.

Leading cosmetics brand grows revenue via organic search by

81 %

We delivered a remarkable 81% increase in organic search revenue within our first 6 months.

Luxury skincare brand realises ROAS improvement of

1,261 %

When shifting to online advertising a luxury cosmetics client saw MoM ROAS improve by 1,261%.

Modernising the tax time experience with a Kentico DXP replatform in just

19 weeks

We successfully re-developed a leading tax services providers website to adopt a Digital Experience Platform in record time, delivering incremental gains.

Remarkable organic revenue growth for an outdoor lifestyle brand of

290 %

Experience optimisation resulted in 290% increase in organic search revenue in just 6 months.

Remarkable Agency

16 +

Years in Operation

400 +

Team members

3 x

Google Agency of the Year

734 +

Accreditations

200 +

Awesome Clients

99% +

Client Retention Rate

8 x

Employer of Choice

176 +

Remarkable Case Studies

Most Awarded Partner.

The Resolution Data and Tech team was named as the Most Awarded Google Marketing Partner for 2021 for taking home two out of the five awards at the Annual Google Partner Awards Ceremony.

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Clients

Our clients are our reason for being. We are a trusted, long-term partner to many clients, from start-ups to large listed businesses. Below is a very limited selection of our clients, additional client references can be made available on request.