Search in Australia is changing faster than most marketers realise. AI-enabled features are shifting how people ask questions, where journeys begin and how decisions are shaped.
Why This Research Matters?
● Platforms are evolving fast: AI-enabled search features are already changing entry points and query types.
● Consumer journeys are no longer linear: People move fluidly between search, AI and social, creating new paths to decision.
● Brands risk losing relevance early: If you do not understand where journeys begin and how they develop, you cannot show up meaningfully.
Gadigal Country
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Wurundjeri Country
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Turrbal and Jagera Country
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Brisbane City, QLD, 4000