In a market-first Augmented Reality (AR) experience, Resolution Digital and Snapchat created a dynamic and personalised shopping solution for MECCA. Customers can browse M·A·C lipsticks, virtually try them on using AR technology and then make a purchase straight from Snapchat.
In partnership with Snapchat's augmented reality technology, Resolution Digital and MECCA Brands (MECCA) have launched an Australian-first Dynamic Shopping Lens.
In the Augmented Reality (AR) experience, Resolution Digital and MECCA created a fun and reliable way to browse the M·A·C lipstick range, try the different shades through the AR lens, and then make a purchase straight without having to leave Snapchat.
This dynamic and personalised shopping experience combines real-time inventory updates with AR technology to engage consumers beyond traditional omnichannel shopping experiences.
With over 74% of Snapchatters using AR for online shopping, it makes sense to start integrating AR technology into the online consumer experience. Resolution is working with MECCA to ensure they are leading the way, with only 1% of retailers currently using AR.