Insights & News.

Resolution Digital scores Best Paid Search Automate 2017 at Google Performance Honours program

6 September 2017 0 Min read Awards
About the award Google launched a Performance Honours program in 2017 to encourage agencies and clients to manage AdWords campaigns so that: Best possible ad formats are used Ads always show The right audiences are targeted Bidding is automated Proper attribution is...
 
 

About the award

Google launched a Performance Honours program in 2017 to encourage agencies and clients to manage AdWords campaigns so that:

  • Best possible ad formats are used
  • Ads always show
  • The right audiences are targeted
  • Bidding is automated
  • Proper attribution is in place

It is with pleasure that we announce that Resolution’s SEM manager Alex Wollacott has won the Q2 Performance Award within the Automation category.

The winning SEM work

Our client is in the pharmaceutical vertical and has a large portfolio of products. The objective of their SEM activity is to get people to their product websites.

With 1% of Google’s 2 trillion searches each year being symptom-related, SEM is critical for capturing a consumer in their moment of need.

By implementing a Maximise Clicks strategy, our SEM team automated many previously manual optimisations (these had been extremely time-consuming due to the existence of many smaller AdWords accounts).

This freed us up to surface richer and more in-depth insights – while helping us meet and exceed traffic volume KPIs.

Sound simple? It was anything but.

 

 
 

While many SEM teams use the Maximise Clicks feature in AdWords, Alex Wollacott and Resolution took home the grand Google prize because her implementation led to genuine business impact for the client. Wrangling the right people, process and technology takes true grit. Even better? The SEM team can now build on this work to take the client’s SEM accounts to new automation heights.

 

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

PoV

The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more
PoV

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more
PoV

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more