Customer Journey Strategy.

Strategic solutions for the modern digital customer journey

Delivering engaging experiences along the customer journey is more essential than ever for brands that seek to form lasting resonance with consumers.

Delivering remarkable experiences for every customer’s journey

We adopt the principles of behavioural economics and leverage our extensive understanding of technology, data, content, media, and creative to form customer journey strategies that deliver on consumer needs. 

Benefits of Customer Journey Strategy

We pride ourselves on the numerous benefits we deliver to our clients. Check them out here:
Increase the relevancy of your brand’s product by understanding your customers
Improve ROI by reducing reliance on paid media and increasing efficiency
See a lift in conversions when you know exactly which messages to deliver and when
Understanding customer journey means improved content and brand trust
Meet your customer’s needs and see frequency of purchase increase
Save time and remove guesswork by only implementing successful strategies

Brands that deliver considered experiences across the customer journey have more engaged consumers who value the brand’s role in their lives. This results in increased value and volume of sales.

Find out what’s included when you work with the Resolution team on customer journey strategy:

Strategy

Strategy

  • Improved comprehension of consumer path purchase
  • Engagement strategy at each point in journey
  • Customer journey map
Production

Production

  • Customer journey-orientated creative
  • Customer journey content development
  • Prioritised content development efforts
Marketing

Marketing

  • Defined roles between paid, owned, earned, and shared
  • Holistic integration of all channels
  • Enhanced SEO results

Talk to our experienced customer journey strategists

Our experienced team is here to assist you overcome your business challenges.
  • Call
  • Email
  • Message

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Approach to Customer Journey Strategy

that delivers Remarkable Results.
01

Discover

We run a discovery to determine existing customer journey maps and experience activity. We then collate research and insights relating to your category and competitor customer journey efforts.
02

Dissect

We define key audiences and territories of play across your digital landscape, which then informs customer journey strategy for engaging experiences across paid, owned, earned, and shared channels.
03

Plan

We form a strategic plan for delivering meaningful experiences along your customers’ journey that goes beyond channel, format and audience to include journey personalisation and projected outcomes.
04

Perform

We identify key performance indicators and incorporate these into a measurement and optimisation framework that ensures the experiences you deliver across the customer journey continue to evolve.

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM Customer ExperienceContent Strategy, Customer Journey, eCommerce, Business DevelopmentBrandingStrategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

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Is your Customer Journey strategy helping you achieve Remarkable Results?