Enterprise SEO.

Enterprise SEO refers to the process of optimising a website for search engines on a large scale, typically for a large corporation or organisation. The goal is to improve the website's visibility and ranking in Search Engine Results Pages (SERPs) for relevant keywords and phrases.

The key components of Enterprise SEO include keyword research, on-page optimisation, technical optimisation, content creation, link building, and analytics.

The three most important things to know about enterprise SEO are:

1. Dedicated Teams: Enterprise SEO is a complex and time-consuming process that requires a dedicated team of professionals. This team should include SEO experts, content creators, web developers, and data analysts, among others.

2. Comprehensive Strategy: Enterprise SEO involves developing a comprehensive strategy that takes into account the organisation's goals, target audience, and competition. This strategy should include keyword research, on-page optimisation, technical optimisation, content creation, link building, and analytics.

3. Always On Approach: Enterprise SEO is not a one-time project, but rather an ongoing process that requires constant monitoring and optimisation. This includes regularly updating content, analysing traffic and rankings, and making necessary changes to improve performance.

Example Clients:

· ASX 50 company
· Large eCommerce site with 10k+ pages
· Business with multiple locations (Australia or Global) 
· Enterprise business with several websites

Enterprise SEO is important for several reasons. Firstly, it helps organisations improve their visibility and ranking in search engine results pages (SERPs), which can lead to increased website traffic, brand awareness, and revenue. Secondly, it allows organisations to better understand their target audience and their search behaviour, which can inform their marketing and business strategies. Finally, it enables organisations to stay competitive in their industry by keeping up with the latest SEO trends and best practices.

The three most important things to know about the importance of enterprise SEO are:

1. Traffic & Revenue Driver: By improving visibility and ranking in SERPs, enterprise SEO can help drive more website traffic and, in turn, revenue for an organisation.

2. Insightful & Actionable Insights: Enterprise SEO allows organisations to gain valuable insights into their target audience's search behaviour and preferences, which can inform their marketing and business strategies.

3. It keeps organisations competitive: Staying up-to-date with the latest SEO trends and best practices through enterprise SEO can help organisations stay competitive in their industry and maintain a strong online presence, even allowing them from deterring direct competitors.

Enterprise SEO can be challenging due to the scale and complexity of the process. Some common challenges include:

1. Coordinating with multiple stakeholders: Enterprise SEO often involves coordinating with multiple stakeholders across different departments, which can be time-consuming and challenging.

2. Managing large websites: Optimising a large website can be a complex and time-consuming process, especially when it comes to technical optimisation and content creation.

3. Adhering to Tech Stack limitations: Larger organisations usually have greater tech stack restrictions and processes, and this makes it harder to make changes, so we need to be able to adapt our recommendations based on what’s possible.