Resolution Digital Website SEO Analysis & Insights

Website SEO Analysis & Insights.

Research is the cornerstone of all SEO activity

Insights formed after thorough keyword research and competitive analysis lay the foundations of all SEO activity. We aim to sculpt consumer journeys by analysing all our existing content and find opportunities to gain the competitive advantage.

Resolution Digital SEO analysis & insights for search engine rankings

Why is keyword research, content analysis & competitive analysis important for SEO?

Keyword research & competitive analysis are aimed at developing a better understanding of how a brand’s target audience searches for its products & services.

Analysing your existing content to find gaps & opportunities can help your brand rank higher in search results for key phrases with high search volumes.

From the fundamentals of metadata optimisation and competitive analysis, to understanding the consumer journey, SEO insights are critical in ensuring your SEO strategy evolves with the way in which consumers search.

Benefits of a robust SEO content strategy

Create content with the best chance of success
Content that encourages natural linking
Data led amplification strategies
Improve Organic rankings
Increase readership of content
Measurable performance
Seasonally selected content to get the best traction

Benefits of website SEO research and analysis

The benefits of rigorous SEO research and insights offering can’t be understated. It’s an essential piece of the digital puzzle.
Use keyword research findings to inform product development discussions and decisions
Locate and rectify content gaps on your site in order to compete for key phrases in search results
Learn, tweak, and adapt on an ongoing basis with detailed reports
Improve your website’s search performance with in-depth competitor analysis and insights
Drive traffic and increase time on site by creating a library of content that your customers need
Discover what your potential customers are searching for and optimise your website accordingly

Our SEO research and analysis capabilities

By leveraging an array of tools and the knowledge of our SEO experts, we ensure our research and insights give the most complete view of the user possible.


  • Utilise seasonal keyword data
  • Timed content and seasonal peaks
  • Trend identification

Consumer Journey

  • Keyword theming and direction
  • Identification of intent and engagement
  • Competition analysis

Educated targets

  • Opportunity analysis
  • Competition vs. volumes
  • Authority in search
  • Visibility of assets

Frequently Asked Questions

A website analysis refers to the process of testing and reviewing a website’s performance for Search Engine Optimisation (SEO), User Experience (UX), Conversion Rate Optimisation (CRO), page load speed, traffic, etc.  

These are some of the factors that influence your search performance and your user experience on your website. Thus, they directly affect the performance of your website and business. 

Competitive Website analysis allows you to gauge how your competition is doing online. It can unearth insights on what tactics work in your industry and also give you insights on shortcomings you can focus on to gain a competitive edge.  

Additionally, it lets businesses gauge what’s a good benchmark figure to work towards.  

SEO content analysis refers to the process of evaluating the content; words, phrases, and/or entities of existing and new content, to identify shortcomings and optimisation opportunities that can potentially help improve its organic search rankings.

Talk to our SEO Experts

Our SEO analysts are here to assist you with your research challenges
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Approach to SEO research and insights

Driving remarkable results.

Keyword Research

We use a broad variety of tools to understand the questions being asked, the features showing on Google, and the scale of the opportunity. Keyword research forms the foundation of SEO strategy, as well as content and paid search strategy.

Resolution digital SEO specialist with earphones doing keyword research using a computer

Competitive Analysis

We develop our understanding of who the most prominent organic competitors are, what they are doing right, and where the key opportunities lie. We then create a benchmark with which to judge performance.

Resolution Digital SEO specialist comparing results with competitors using an seo tool

Content Gap Analysis

With content forming a fundamental aspect of a strong organic presence, it is important to understand how your existing content performs, as well as where gaps exist, so that we can utilise our findings to leverage the biggest opportunities.

Resolution Digital SEO specialist scheduling a campaign content using laptop and an seo tool
Resolution Digital is a market leading digital SEO agency

A market leading SEO agency.

We understand that search engine optimisation is critical to achieving a high rank positions in search engine results, growing organic traffic, and increasing conversions

Resolution Digital is a full-service SEO agency with a team of over 100 SEO specialists and proprietary SEO technology.

A Remarkable Agency

Remarkable Results

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of SEO Services that include enterprise SEO, SEO consultancy, website SEO analysis & insights, SEO strategy, SEO audit, blogger outreach, local SEO, mobile optimisation, app store optimisation, voice search optimisation, OneSearch, and intelligent content solutions.

Resolution Digital is an award-winning, full-service digital agency

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

SEO Updates – Google Launches AMP Testing Tool

SEO Updates – Google Launches AMP Testing Tool

Google: Launch of New AMP Testing Tool Now Available in Google Search Console
SEO Updates – Google: Mobile-First Indexing

SEO Updates – Google: Mobile-First Indexing

Google removes “Notable Online Dropdown” feature from search results. The Notable Online Dropdown feature was previously associated as a mark of brand authority, providing users with additional site information.
SEO Updates – Bing Not Swayed by Google + More

SEO Updates – Bing Not Swayed by Google + More

Bing: Not swayed by Google’s Mobile First Index. Interestingly, Bing will continue to utilise a single index for both mobile and desktop. Stating that a single index for all devices will serve “the most relevant, fresh and consistent results.

Contact us to discover how we can get you Remarkable Results?

Stay informed with our latest insights & news

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South Eveleigh, NSW, 2015

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South Yarra, VIC, 3141

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Brisbane City, QLD, 4000

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