Insights & News
Insights & News.

Omnicom Debuts Chatbot for Agencies

28 June 2017 1 min read News, Technology
Our data and analytics arm Annalect has created Annalect Utility Bot Interface (or AUBI) – an internal chatbot to help us access data more quickly and easily.

Brands are building chatbots to reach consumers – and using the UX and development capabilities of agencies to get there. But can agencies build chatbots for themselves?

Challenged accepted.

Our data and analytics arm Annalect has created Annalect Utility Bot Interface (or AUBI) – an internal chatbot that performs tasks previously requiring our data scientists to manually code data. This means we’ll be able to access Annalect’s treasure trove of data more quickly and easily. Our goal is to use data to validate or strengthen every nuanced decision we make.

‘There is so much attention spent on the application of AI with consumers. As important as that is to the future of marketing, we see greater more immediate needs to use AI as an agency. AUBI is an example of how agencies can use AI to work at finding the insights that matter.’

– Doug Rozen, Chief Digital Officer at OMD

Continue to Adweek for the full article now >>

Want to know more about how chatbots can lend marketers a helping hand? Read this Annalect blog article now >>

Let's talk how we can help you achieve Remarkable Results

Insights & News

Insights 1.

B&T Women Leading Tech Awards wrap up

Resolution Digital was a proud category sponsor of 2022 B&T Women Leading Tech Awards design category, which celebrated gender diversity in the technology industry.
Insights 1.

Resolution Digital wins at the Microsoft Advertising Global Partner Awards

The Resolution Digital Foundation HSBC team has been awarded the gold award for the Global Client Partnership of the Year.
Insights 1.

Prepare for the future of Google Analytics

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).

Stay informed with our latest insights & news

Contact Us