Resolution Wins Google Search Innovation Award and 2 MFA Awards

Resolution Wins Google Search Innovation Award and 2 MFA Awards.

15 August 2017 min Awards

Resolution has won the 2017 Search Innovation Award – Google’s first search award for Australia and New Zealand.

Resolution has won the 2017 Search Innovation Award

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year.

This is Google’s first search award for its Premier Partners and it recognises creativity and effectiveness – work that breaks new ground while achieving demonstrable ROI.

Our work for ANZ focused on making paid search play multiple roles within our client’s omnichannel media plan for its home loan product.

In conjunction with our sister media agency PHD, we’ve also taken top spot for Digital Effectiveness and won silver for Best Demonstration of Long-Term Results at the MFA awards.

Resolution has won the 2017 Search Innovation Award


The best example is that we employed very specific paid search insights to optimise TV buying decisions including the length of ads. We also used the TV media strategy to optimise search spend, and TV creative to increase qualification of search leads.

By optimising the first part of the funnel (TV), we could then improve search performance in a flow-on effect. All with the client’s overarching business goal in mind: increasing number of qualified leads at a lower CPL.

At every turn, we pulled the varying digital and non-digital levers to drive greater efficiency and effectiveness.

The feedback from Google?

Google loved the integration story, results and optimal use of their products.

Resolution Digital Search Innovation award

Resolution Digital has defended its ‘Agency of the Year’ title for 3 Years in a row 2018 - 2020

For more information go to the Google Premier Partner Awards website.

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