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Over the past few years digital hasn’t had the easiest time with media quality, viewability, and transparency all raising brand concerns.

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In continuation to our previous article, this post focuses on what share does Safari have in the digital display delivery and how we can future proof for a cookie-less future.

The world of advertising technology and how we track activity is moving to the new world of working. Previously built on underlying technology since the birth of the world wide web, we are going to see a fundamental shift in how online advertising operates.

Resolution has been awarded the Agency of the Year Award 2018 in Google’s prestigious Honours program. The awards recognise the achievements of the very best Search and YouTube marketing agencies and providers across Australia and New Zealand — and more than 60 companies entered the competition in this, it’s second year.

Without a doubt, 2018 has been the year of voice. Adoption is rising, millions of devices are being shipped and for the first time ever, brands have a voice. But navigating this all-new space can be quite the task.

Amazon’s arrival has contributed to elevating online shopping as a whole – and has prompted a growth in web-traffic post-launch. Amazon continues to make its mark in Australia following its moves into content streaming and voice automation.

Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market. Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.

Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.