Google offers marketers and advertisers two platforms for programmatic buying - Google Ads and Display & Video 360. However, these two platforms have vastly different features and capabilities.
Foursquare is a location-based data location provider, enabling use of third-party behavioural segments to enhance targeting capabilities within the digital space.
Lifesight is a company that has been focused on helping advertisers use consumer data to power their targeting, insights and measurements needs for years.
Apple’s hotly anticipated rollout of iOS14.5 finally happened this month, causing all digital ad platforms relying on use of advertiser identifiers to wait with bated breath for the impacts of the App Tracking Transparency (ATT) framework.
Earlier this week Apple released a series of updates for app developers to coincide with the much anticipated iOS14.5 software update, and subsequent launch of the new AppTrackingTransparency framework.