ResoPath.

Our full-service user journey strategy, execution & optimisation framework

ResoPath. empowers comprehensive digital marketing transformation by bringing together Brand, Experience, Performance, and Insights in one cohesive, end-to-end digital marketing solution.

ResoPath. encompasses our solutions from consulting, through to services and training.

Clients receive detailed analysis with ongoing implementation across all aspects of their digital marketing. We also provide prioritised action plans that keep marketing teams focused on what is important and what drives remarkable results.

Ingredients of ResoPath.

Technology
Ensuring the right technology is in place to realise your digital marketing objectives.
Ensuring you have a sound data strategy and are you acquiring, updating, and activating against user records.
Ensuring you have the right content to deliver on the consumer experience across all channels.
Creative
Ensuring you have digital-first creative that caters to the full user journey.
Media
Ensuring you make optimal use of media and deliver the right media messages at the right time.

Marketing ROI Roadmap

A diagnostic engagement that determines the current state of digital marketing maturity, highlighting areas of need and prioritising actions to remedy these.

Technology Review

A comprehensive review of current MarTech tools with recommendations for future-state MarTech stack makeup.

Data Review

A review and plan for the acquisition of data critical to delivering experiences.

Content Review

Assessment of content strategy and production resulting in recommended steps to create more engaging content.

Media Review

A review of media channels and tactics paired with data and targeting strategy to drive improved media performance.

Creative Review

Audit and plan for creative to ensure it aligns to consumer segment journey stages.

Ongoing Assessment

Using a mix of automated analysis and quarterly business reviews. ongoing assessments ensure your digital marketing is on the right track.

Digital Marketing Assessment

A consultative assessment of your current marketing objectives and efforts that ensures we are fully informed from the start of our engagement.

Contact us to discover how we can get you Remarkable Results

Insights & News

Digital Insights

Social Commerce – making (virtual) cash registers sing

Social Commerce has made it easier than ever to sell online, and retailers who adopt early are reaping the benefit as more brands take advantage of these great new shoppable formats.
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PoV

Apple iOS14 - User Privacy Update and Partners Series | Google

In Jan 2021, Google shared a quick glimpse of its plan for Apples' AppTrackingTransparency rollout and its preparation for these updates.
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PoV

Apple iOS14 - User Privacy Update and Partners Series | Facebook

Earlier this week, Apple reminded developers to update their apps and prepare for the rollout of iOS14.5 and the AppTrackingTransparency tool. What does that mean for your Facebook advertising?
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