Resolution Digital State of MarTech CMO Whitepaper 2023 Downloadable PDF

The state of MarTech in Australia 2023.

Resolution Digital State of MarTech CMO Whitepaper 2023 Downloadable PDF

Resolution Digital surveyed a group of marketing leaders across various industries in Australia, to see how they’re navigating the MarTech landscape.

The report covers:

  • How prepared Australian businesses are for the privacy-first cookieless world  
  • How much measurement and analytics influence marketing investment and channel allocation decisions 
  • The top MarTech priorities for marketing leaders

Download the State of MarTech in Australia 2023 report

How is Australia navigating the MarTech Landscape in 2023? 

The online marketing landscape continues to evolve at a rapid pace, with privacy regulations on the rise, new tech tools, and increasing channel fragmentation to name a few.

These changes make it ever more challenging for marketers to stay at the forefront of change, to drive better performance and outcomes. 

Some of the key findings from the report include:

  • 53% of respondents still aren’t ready for a cookieless future
  • Only 12% of respondents have implemented a first-party data strategy
  • 19% of respondents don't have any personalisation in place

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