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Resolution Training

Resolution’s vision is to be a remarkable digital partner. To deliver on this we use a 3-pronged approach to client engagement:

  1. Outstanding services ranging from strategy to activation & measurement
  2. Proprietary technology & tools that generate a competitive edge
  3. Best in market digital training to empower stakeholders

In 7 years we’ve trained over 1,500 marketers in Australia.

Our goal is empower your teams to keep up with the forever evolving consumer, technology and digital landscape.

Choose from our eight most popular courses below. Alternatively, get in touch for a course that’s a blend of several to suit your business’ needs.

Digital Marketing Training

Details

This course is ideal for marketing managers and junior digital marketing staff, namely those who need to incorporate digital into their marketing plans.

Equip your team with the skills they need to manage digital marketing agencies and increase marketing ROI across all channels.

  • Setting KPIs
  • Digital trends for the next 12 months
  • Convergence, integration & attribution
  • Paid, owned & earned media alignment
  • SEO, SEM, social & content marketing tips
  • Measurement tools & analytics
Inclusions
  • Full day
  • Morning tea, lunch & afternoon tea
  • Refreshments
  • Practical checklists

SEO Training

Details

Perfect for marketers working with an SEO team, project or vendor, your team will gain practical tips for best practice.

Empowered with a working knowledge of SEO, they’ll be able to implement improvements from the very next day.

  • Increasing search engine traffic & CTRs
  • Keyword research and insights
  • Competitor analysis
  • Content strategy development
  • Best practice for ethical SEO
  • New website migration and IA design
  • Linking – strategies, tips and techniques
  • Measurement & ROI
Inclusions
  • Half day or full day
  • Morning tea, lunch & afternoon tea
  • Refreshments
  • 3 months of Resolution Toolset Access
  • Practical checklists

Google Analytics Training

Details

Through this highly interactive session, your marketers will become more data-driven than ever.

They will explore the Google Analytics interface, learn which reports they need to track business and marketing performance – and gain the skills they need to maximise the rich website and visitor insights at their fingertips.

  • The importance of analytics
  • How Google Analytics works
  • Key terminology definitions and navigation techniques
  • Handy tips that allow quicker insight and action
  • Understanding converting and non-converting visitor trends
  • Gain insight into which channels, devices and demographics generate the highest conversions and ROI
Inclusions
  • Half day
  • Light breakfast & morning tea
  • Refreshments
  • Practical checklists

Content Marketing Training

Details

Are you looking for an edge in your digital content strategy? Look no further than this course and its emphasis on data.

Equip your team with the tools and skills they need to take a data-first approach to content. In other words ensure that your content converts, your headlines get the click – and that your web pages are optimised for SEO.

  • How users consume content
  • Content strategy and development
  • Key search engine concepts and their application to content
  • On-page and off-page optimisations
  • Tools for content topics
  • How to analyse and edit your content
  • Linking content on your site and externally
  • Ongoing IA development for new content
  • Implementation checklists for daily use
Inclusions
  • Full day
  • Morning tea, lunch & afternoon tea
  • Refreshments
  • Practical checklists

Organic Social Training

Details

Ensure your social strategy meets business objectives and learn how to analyse your channels’ performance. This course can be general or focus on the specific platforms your brand uses or plans to use.

  • Aligning your strategy to business goals
  • Social listening and drawing insight from analytics
  • Content, calendars & publishing
  • Community management
  • Measuring social media
  • Social influencer outreach
Inclusions
  • Half day
  • Light breakfast & morning tea
  • Refreshments
  • Practical checklists

Programmatic Training

Details

This course covers mobile, video and display, providing your team with an understanding of rich media and how to ensure your strategy meets business objectives.

  • Creative formats
  • Cross-channel tracking
  • Audience targeting
  • Optimisation strategies
  • Best practice landing page testing
Inclusions
  • Half day
  • Light breakfast & morning tea
  • Refreshments
  • Practical checklists

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