Resolution Digital ROI Optimiser proprietary tool and technology

ROI Optimiser.

Improve marketing efficiency and Return on Investment (ROI)

Have you ever wanted to know the true value being delivered by all your media activity? 


Understand all your media channels that are at play – both online and offline – with direct reference to key conversion metrics. Or, would you like to analyse your media channels at a funnel level and individual granular level?


ROI Optimiser. is an advanced, easy to use marketing analytics dashboard that analyses all media in play and solves these problems and more. The dashboard can be up and running in two weeks.

ROI Optimiser. solves several strategic and tactical challenges with a robust, automated measurement tool. 

Using pattern recognition algorithms, ROI Optimiser. generates a bespoke attribution model for the client that unifies all marketing activity. Key features include:


 Full funnel analysis

 Bespoke attribution model 

 Self-taught, agnostic algorithms 

  • •  Forecast model 

•  Incremental analysis

 Attribution window analysis

  •  Automated budget recommendations based on incremental ROI


ROI Optimiser. generates a bespoke attribution model

“The dashboard we used for Vita Group was extremely valuable. From a tactical perspective, it automated multiple data sources and provided the entire team with easy and immediate insights across hundreds of our marketing campaigns; allowing us to very quickly determine the optimal budget split and identify priority media channels per campaign type and store selection. 


Through using this dashboard, we were able to increase YoY performance across our campaigns and improve our holistic return on investment.” 

Claire Rissler | Account Director – Vita Group.

What's included:

Automation

Entirely Automated – from API pulls to Algorithm Outputs – no bulk manual work is required.

Ease of Use

Easy to understand dashboard. Designed to be used by all marketeers of all skill and experience levels.

Sophistication

Highly sophisticated ROI tool with data-driven insights, MMM-life outputs, and budget recommendations.

Full Funnel Analysis

Comprehensive view of marketing journey, both offline and online touchpoints.

Agnosticism

End-to-end agnostic marketing technology solution that generates ROI.

KPI Focus

Outputs directly geared toward KPIs and any set business and media-specific targets.

Control

No “black box” of calculation. Control all inputs, outputs and calculations for complete transparency of operation.

Bespoke

The Dashboard is tailormade to client specifications. Self-taught algorithms mean the output and learnings are bespoke per client.

Resolution Digital Wins Multiple Microsoft Partner Awards

 2x Microsoft Ads Agency Partner of the Year in 2021 and 2022
 3x APAC Client Partnership of the Year in 2019, 2022 and 2023
 1x Global Client Partnership of the Year in 2022
Resolution Digital Wins Multiple Microsoft Partner Awards

Improve marketing efficiency and ROI

Our analytics specialists are here to assist you with your business reporting needs.
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Methodology

Our proven 4-step process for higher ROI
01

Discovery

1-on-1 session to discover your goals, targets, data sources and historical contexts.

Resolution Digital ROI Optimiser 1-on-1 session to discover your goals, targets, data sources and historical contexts
02

Connection

Access to all relevant data sources. API connections feed into ROI optimiser with daily scheduled refreshes.

Resolution Digital ROI Optimiser Access to all relevant data sources
03

Analysis

ROI Optimiser automatically digests hundreds of thousands of data points and provides analysis across several strategic and tactical dimensions.

Resolution Digital ROI Optimiser automatically digests hundreds of thousands of data points
04

Optimise

Use data-driven insights and recommendations to advance media and marketing performance.

Resolution Digital ROI Optimiser Use data-driven insights and recommendations

A Remarkable Agency

Remarkable Results

Improve marketing efficiency and ROI. Watch our real-time dashboard now.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in SydneyMelbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing services, products, consulting, technology, and training can drive the best results for our clients.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing products we have a great deal of experience across the gamut of digital marketing disciplines.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

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