The Internet of Things Is More Than Your FitBit.

13 August 2017 min Technology

Just imagine a digital sign that retargets items based on a passerby’s browser history, or a gas pump that tailors its ad pitches based on where a car has traveled recently.

A century ago, only the most imaginative futurist could envision a world where a coffee pot, alarm clock, and smart audio speaker would share information with one another. But we certainly live in this reality now, thanks to the network of connected devices collectively known as the Internet of Things.

Put simply, the Internet of Things (IoT) is a system of internet-connected objects able to collect and exchange data using embedded sensors, such as microphones, cameras, and GPS. Both IoT and digital marketing have grown in considerable ways, and now seem more destined to cross paths than ever.

The data generated by industrial and consumer IoT devices alike offer a plethora of untapped value.

Read the Annalect blog article now >>

Insights & News

Insights 1.

Resolution Digital wins 2x Gold at Cannes in Cairns

Not one but two Gold Crocodile Awards at Cannes in Cairns with MECCA.
Insights 1.

Google Search API Leak: Top 5 Key Findings for Marketers (2024)

Google may have accidentally leaked SEO secrets, and experts Rand Fishkin & Mike King have revealed key findings. We share the top 5 takeaways for marketers to maximise their website's ranking and SEO performance.
Insights 1.

Resolution Digital wins myPlates media account

Following a rigorous competitive pitch of five shortlisted agencies, Resolution Digital has been chosen as personalised number plates business myPlates’ traditional and digital media and SEO agency.

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us