A plethora of data pours into computers around the world every day, and the quantity is only mounting. By the year 2020, about 1.7 megabytes of new information will be generated every second for each human being.
Data visualisation, is one way to laser through the data swathes and make sense of it all.
Our brains are far more engaged by storytelling than dull numbers and tables. It’s easier for us to recall stories because our brains make little distinction between an experience at hand and one we’re reading about in a book. Visual content holds way, with 65% of people responding more strongly to images and spatial relationships than words.
In a paradigm driven by data-driven marketing strategies and targeting. Technology empowers businesses to surface insights more expediently than ever. Pie charts and line graphs alone may no longer make the cut.
The future may lie in interactive tools, open source and even 3D.