Resolution Digital Creative Fatigue Dashboard

Creative Fatigue Dashboard.

Know when to refresh your creative assets in real time, to ensure your budget is maximised

Resolution Digital is a market leading digital and creative agency offering a full range of content and design services.   

We know how important it is to have your creative assets work as hard for your brand as they can.  This is why we have built our own Creative Fatigue Dashboard, which identifies and quantifies the cost of creative wear out in dollar value and enables assets to be refreshed in real time.

The Creative Fatigue Dashboard uses direct APIs to automatically track all creative currently in circulation from a brand, across multiple platforms. If any assets experience creative fatigue, the dashboard will highlight and notify users that these assets need to be refreshed or replaced. 

The dashboard also ranks each creative with reference to the amount of spend “lost” due to creative fatigue. 

This renders clear direction on the prioritisation of creative and/or targeting optimisations to be actioned.

Benefits of Creative Fatigue Dashboard

Automatically detect creative fatigue across different marketing platforms
Direct APIs are used to set benchmarks for Frequency and CTRs/VTRs across different creatives, at a weekly and lifetime timeframe
Any creatives that experience performance drops below these benchmarks are automatically flagged
Creative assets can then be refreshed or replaced in real time, and are not just a ‘learning’ at the end of a campaign
Resolution Digital wins B&T Award for Best Digital Services 2023

Resolution Digital wins B&T Best Digital Services Award, 2023

We won the Best Digital Services Award for the second consecutive year. The win is a testament to the incredible work that our Resos deliver for our clients across all aspects of digital creative, design, optimisation, measurement, and media.

Talk to our Creative Fatigue Dashboard team

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Remarkable Results

Are your creative assets feeling exhausted? Request a demo to find out.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, such as Digital Content Production that include Digital First Creative, Rich Media Creative, Creative Fatigue Dashboard, Copywriting, eBooks and Whitepaper, eDM, Express Studio, Podcast Production and Photography. Also includes video asset production such as Animated Video, Live Video, and Video Content Production.

Resolution Digital is an award-winning, full-service digital agency

Why choose Resolution Digital as your digital content production agency?

We understand that a engaging digital content is key part to delivering memorable digital consumer experiences.

Resolution Digital is a full-service digital content production agency with a team of experienced content producers in a range of specialist fields.

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