Insights & News.

Mobile at the Heart – Digital Attribution Grows Up

22 September 2017 0 Min read Digital Insights
Using data, we may discover that users who use an app daily are more likely to purchase after reading reviews. So why not direct your digital activity to product review landing pages?

Many of the latest developments in digital attribution have less to do with new technology and more to do with new ways of using old technology.

For instance, a ‘cohort’ of users with similar behaviour patterns that uses an app daily may be more likely to purchase a product after reading a review. Based on this information, digital marketers can prioritise conversions to product review pages as opposed to conversions to a product page or landing page offer.

The new, siloed mobile-first world also presents new challenges – and new opportunities.

Apps with built-in or grafted-on ad platforms used to have difficulty tracking attribution for clicks and purchases from display ads. But as mobile organic attribution matures, the ability to target granularly and on-the-go sparks new growth areas for brands.

Find out more via this Annalect article now >>

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News


The Rise of Digital Experience Platforms (DXP)

Mastering personalised digital experiences is one of the biggest challenges modern marketers face, but we’ve got your back!
Read more

Life beyond the cookie - Series Part 2

With the fall of third-party cookies, comes the confusion and concern about the future of addressability and identity in advertising.
Read more

Life beyond the cookie - Series Part 1

The online advertising landscape continues to evolve at a rapid pace, with new technologies and regulations driving changes.
Read more