The ad industry has ‘poisoned’ programmatic and it needs fixing fast, Scott Hagedorn warns
![](https://media.resolutiondigital.com.au/attachment/7a/header-mumbrella-1080x675.jpg?)
Did we poison programmatic?
That’s what Scott Hagedorn poses to the rapt audience at Sydney’s Mumbrella360 conference.
Global CEO of our sister agency Hearts & Science, he believes brand safety and context are king.
Luckily like Resolution, Hearts & Science can draw on the clout and award-winning skills of OMG Programmatic to deliver compelling, one-to-one digital experiences at scale.