Programmatic Updates – New Snapchat Ad Management Tool + More

Programmatic Updates – New Snapchat Ad Management Tool + More.

23 May 2017 min Digital Insights

Download edition 16 of Programmatic Never Sleeps now. In the tail-end of May 2017, we scour the web to bring you news on Snapchat ad tools and more.

Prefer a PDF with clickable links? Download edition 16 of Programmatic Never Sleeps now.

Snapchat Introduces New Ad Management Tool

The new Snapchat Ad Manager lets marketers buy, manage, optimise and view reporting on their campaigns. Snapchat has also introduced Mobile Dashboard – which enables advertisers to view and share their ad creative exactly as a user sees it. Another feature, Business Manager, centralises advertisers’ key information and allows management of roles and permissions, access levels, billing contacts, ad accounts and more. The tool will be available in Australia in June 2017.

Read the B&T article now >>

YouTube to launch splashy shows you can watch free with ads

YouTube will make polished shows starring celebrities to compete for TV ad dollars. The plan will involve hundreds of millions of dollars to produce more than 40 original shows and movies next year. They will be similar to the exclusive shows paying subscribers can watch via YouTube Red – but free! Early reports indicate it will be a sponsorship-style buy-out similar to TV.

Read the CNET article now >>

Facebook’s big attack on TV is coming

…Speaking of big budget original programming shows, according to reports Facebook is aiming to premiere its first 24 shows in mid-June. They’re likely to be in two tiers –  one with longer, high production value shows (think House of Cards) and one with 5-10 minute shows that are less expensive and and will refresh every 24 hours. The content will appear in a revamped version of Facebook’s video tab and will also appear on its video app in Apple TV.

Read the Business Insider article now >>

AppNexus leads adtech consortium to enable ‘people-based marketing’

AppNexus and a host of leading adtech companies have launched a consortium that will create a standard framework to help advertisers target users across screens. Its aim is to do away with cookies as a way of identifying users. By building ‘deterministic’ identifiers, the plan is to more precisely target ads on mobile, addressable TV, Internet of Things (IoT), out-of-home (OOH), email, and emerging channels. The question on everyone’s lips… will this rival the logged-in data of Facebook and Google?

Read the Drum article now >>


VMO Launches Real-Time Programmatic Ad Serving In World First

VMO has launched VMO Programmatic, an outdoor programmatic product that allows advertisers to target specific demographics in real-time across its outdoor networks. This is made possible through VMO’s DART technology – a real-time audience measurement system which can recognise when a majority target demo is viewing. It currently detects up to 18 different demographic profiles.

Read the B&T article now >>

Facebook pixels now track ‘add to cart’ clicks

Facebook’s pixel has been upgraded with the ability to track actions such as clicks like an ‘add to cart’, ‘click to call’ or ‘purchase’. All this without needing to implement custom events. Page metadata will also be passed along, including Opengraph or data included on the page. This has affected old pixels since 20 May 2017. Pixels that were created after 20 April 2017 come with the new feature built in.

Read the Marketing Land article now >>

Open Brand Safety Framework attempts to create a master list of fake news sites

The Open Brand Safety Framework has plans to build a master list of all fake news and extremist content. High-end video fact-checker Storyful has teamed up with analytics platform Moat to bring the blacklist to ad buyers. The project aims to benefit brands and curtail the profitability of these domains in a big way.

Read the Nieman Lab article now >>

Twitter starting 24/7 news stream with Bloomberg

The social media platform is partnering with Bloomberg to broadcast 24/7 news, which will launch this September in the U.S. The stream will show live reports from Bloomberg journalists around the world and include some videos posted by Twitter users. This comes as part of Twitter’s strategy to move further into live-streaming after they lost the rights to stream Thursday Night Football to Amazon.

Read the CNET article now >>

Insights & News

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OMG Programmatic Breaks New Ground with Spotify

Did you know? Omnicom Media Group is one of the first in Australia – and globally – to offer brands programmatic advertising on Spotify.
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We're an official Snapchat certified partner

Resolution is now a Snapchat Certified Partner. This means we gain exclusive access to training from the Snapchat team – so our clients have the inside track time and again.
Insights 1.

Understanding third-party cookie deprecation and Google's Privacy Sandbox

How do you get ahead of third-party cookie deprecation with Google’s Privacy Sandbox?

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