In-depth interviews with over 25 marketers, retailers, platforms, agencies, and analysts have been conducted to provide cross-industry insight into what lies next for the future of shopper media in Australia.
PwC research suggests that Australia has already reached this milestone. Retailers are scaling their media businesses, taking a greater share of budgets from brands keen to target their customers on retailers’ owned assets, as well as selling their data to enable targeting across the web. Supermarkets are leading the charge, but additional retailers are now entering the market.
We know from our own experiences with clients, that retailer media is altering the media landscape. Based on this, we have co-produced a comprehensive report on where the market is heading next, alongside Mi3 and Coles 360.
Both Resolution Digital’s CEO, Des Odell, and Chief Product Officer, Mohammad Heidari Far shared their insights around brand restructures with ad spend shifting from trade into retail, retailer digital inventory vs. traditional inventory, implications for brands, budgets, and the broader market, plus much more in the report.
You can download the Retailer Media Next report, here.