Retailer Media Next: Mi3 Report supported by Resolution Digital.

21 March 2023 min eCommerce

In-depth interviews with over 25 marketers, retailers, platforms, agencies, and analysts have been conducted to provide cross-industry insight into what lies next for the future of shopper media in Australia.

<div class="OutlineElement Ltr SCXW159605567 BCX0" id="isPasted"><div class="OutlineElement Ltr SCXW159605567 BCX0" id="isPasted"><p class="Paragraph SCXW197766944 BCX0" id="isPasted"><span class="TextRun SCXW197766944 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW197766944 BCX0">Following on from&nbsp;</span></span><a class="Hyperlink SCXW197766944 BCX0" href="https://www.mi-3.com.au/editorial-series/the-rise-of-retailer-media" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW197766944 BCX0" data-contrast="none" lang="EN-AU"><span class="NormalTextRun SCXW197766944 BCX0" data-ccp-charstyle="Hyperlink">The Rise of Retailer Media Report</span></span></a><span class="TextRun SCXW197766944 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW197766944 BCX0">, which we co-created with Mi3 in 2021,&nbsp;</span><span class="NormalTextRun SCXW197766944 BCX0">experts forecast a $1bn&nbsp;</span></span><a href="/services/ecommerce/online-retailer-growth-and-strategy/" target="_blank" rel="noopener noreferrer"></a><span class="TextRun SCXW197766944 BCX0" data-contrast="auto" lang="EN-AU"><a href="/services/ecommerce/online-retailer-growth-and-strategy/" target="_blank" rel="noopener noreferrer"></a><span class="NormalTextRun SCXW197766944 BCX0"><a href="/services/ecommerce/online-retailer-growth-and-strategy/" rel="noopener noreferrer" target="_blank">online retail sales</a></span></span><span class="TextRun SCXW197766944 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW197766944 BCX0">&nbsp;</span><span class="NormalTextRun SCXW197766944 BCX0">market by 2025</span><span class="NormalTextRun SCXW197766944 BCX0">, here in Australia alone</span><span class="NormalTextRun SCXW197766944 BCX0">.</span></span><span class="EOP SCXW197766944 BCX0" data-ccp-props='{"201341983":0,"335559739":160,"335559740":259}'>&nbsp;</span></p><p class="Paragraph SCXW159605567 BCX0"><span class="TextRun SCXW159605567 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW159605567 BCX0">PwC&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">research suggests that</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;Australia has already reached&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">this milestone.</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;</span></span><span class="TextRun SCXW159605567 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW159605567 BCX0">Retailers are scaling their media businesses, taking a greater share of budgets from brands keen to target their customers on retailers&rsquo; owned assets, as well as selling their data to enable targeting across the web. Supermarkets are leading the charge, but&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">additional&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">retailers are&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">now entering the market.</span></span><span class="EOP SCXW159605567 BCX0" data-ccp-props='{"201341983":0,"335559739":160,"335559740":259}'>&nbsp;</span></p></div><div class="OutlineElement Ltr SCXW159605567 BCX0"><p class="Paragraph SCXW159605567 BCX0"><span class="TextRun SCXW159605567 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW159605567 BCX0">We know from our own experiences with clients, that r</span><span class="NormalTextRun SCXW159605567 BCX0">etailer media is altering the media landscape.</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;Based on this, we have</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">co-</span><span class="NormalTextRun SCXW159605567 BCX0">produced a</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;comprehensive&nbsp;</span><span class="NormalTextRun SCXW159605567 BCX0">report on where the market is heading next</span><span class="NormalTextRun SCXW159605567 BCX0">, alongside Mi3 and Coles</span><span class="NormalTextRun SCXW159605567 BCX0">&nbsp;360</span><span class="NormalTextRun SCXW159605567 BCX0">.</span></span><span class="EOP SCXW159605567 BCX0" data-ccp-props='{"201341983":0,"335559739":160,"335559740":259}'>&nbsp;</span></p></div><div class="OutlineElement Ltr SCXW159605567 BCX0"><p class="Paragraph SCXW159605567 BCX0"><span class="TextRun SCXW20512793 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW20512793 BCX0">Both Resolution Digital&rsquo;s CEO, Des&nbsp;</span><span class="NormalTextRun SCXW20512793 BCX0">Odell,</span><span class="NormalTextRun SCXW20512793 BCX0">&nbsp;and Chief Product Officer, Mohammad Heidari Far shared their insights around brand restructures with ad spend shifting from trade into retail, retailer digital inventory vs. traditional inventory, implications for brands,&nbsp;</span><span class="NormalTextRun SCXW20512793 BCX0">budgets,</span><span class="NormalTextRun SCXW20512793 BCX0">&nbsp;and the broader market</span><span class="NormalTextRun SCXW20512793 BCX0">, plus&nbsp;</span><span class="NormalTextRun SCXW20512793 BCX0">much more in the report.&nbsp;</span></span><span class="EOP SCXW20512793 BCX0" data-ccp-props='{"201341983":0,"335559739":160,"335559740":259}'>&nbsp;</span></p><p class="Paragraph SCXW20512793 BCX0"><span class="TextRun SCXW20512793 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW20512793 BCX0">You can download the&nbsp;</span></span><a class="Hyperlink SCXW20512793 BCX0" href="https://www.mi-3.com.au/editorial-series/retailer-media-next" rel="noreferrer noopener" target="_blank"><span class="TextRun Underlined SCXW20512793 BCX0" data-contrast="none" lang="EN-AU"><span class="NormalTextRun SCXW20512793 BCX0" data-ccp-charstyle="Hyperlink">Retailer Media Next report, here</span></span></a><span class="TextRun SCXW20512793 BCX0" data-contrast="auto" lang="EN-AU"><span class="NormalTextRun SCXW20512793 BCX0">.</span></span></p></div></div>

Following on from The Rise of Retailer Media Report, which we co-created with Mi3 in 2021, experts forecast a $1bn online retail sales market by 2025, here in Australia alone. 

PwC research suggests that Australia has already reached this milestone. Retailers are scaling their media businesses, taking a greater share of budgets from brands keen to target their customers on retailers’ owned assets, as well as selling their data to enable targeting across the web. Supermarkets are leading the charge, but additional retailers are now entering the market. 

We know from our own experiences with clients, that retailer media is altering the media landscape. Based on this, we have co-produced a comprehensive report on where the market is heading next, alongside Mi3 and Coles 360. 

Both Resolution Digital’s CEO, Des Odell, and Chief Product Officer, Mohammad Heidari Far shared their insights around brand restructures with ad spend shifting from trade into retail, retailer digital inventory vs. traditional inventory, implications for brands, budgets, and the broader market, plus much more in the report.  

You can download the Retailer Media Next report, here.

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