AutoMate.

A marketing automation enablement framework that delivers seamless experiences and improves ROI

Harnessing the power of marketing automation can be a challenge for any organisation. Our clients achieve success sooner with AutoMate.

Quickly realise ROI from marketing automation technology and deliver better experiences.

The rapid evolution of marketing automation has led to almost every marketer having access to automation technology. This ranges from simple email automation on Campaign Monitor, to advanced, multi-channel messaging on platforms like Adobe or Salesforce Marketing Cloud.

AutoMate is our solution for clients who want to save time and money, while delivering seamless consumer experiences through marketing automation.

This platform agnostic solution is a fit for all marketing automation maturity levels.

What’s included in AutoMate?

Audience Determination

Determining broad consumer sets for use in actionable audience segments.

Audience Segmentation

Determination and prioritisation of consumer segments to ensure messaging is contextually relevant.

Consumer Journeys

Nuanced, action-oriented consumer journey plotting that identifies truly engaging interactions.

Interaction Mapping

Determination of cross-channel consumer interaction points with mapping to relevant automations.

Data & Triggers

Review of implicit and explicit data along with the identification of actionable triggers.

Technology

Assessment and recommendations relating to automation tech to identify gaps and opportunities.

Automation Workflows

Clearly defined RACI and workflows to realise optimal marketing automation adoption.

Measurement

Definition of metrics that matter, which enables efficient marketing automation activity reporting.

Optimisation

Marketing automation optimisation framework that dramatically simplifies tests.

Talk to our marketing automation experts

Our experienced marketing automation team is here to assist you in overcoming your business challenges.
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Methodology

Our marketing automation acceleration framework.
01

Discover

Discovery and audit of existing marketing efforts, including marketing automation initiatives, as well as a category insights review.
02

Determine

Plotting of tech, audience, data, triggers, and content requirements for effective marketing automation strategy.
03

Journey Plan

Plot consumer journeys, plan interactions, and define the workflows required to successfully implement, manage, and measure marketing automation efforts.
04

AutoMate

Develop a prioritised work plan that makes marketing automation more efficient. From here, we implement campaigns and configure automated reporting.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing services, products, consulting, technology, and training can drive the best results for our clients. 

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing products we have a great deal of experience across the gamut of digital marketing disciplines.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

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