xConnect | Digital Customer Experience | Resolution Digital Australia

Consumer experience audit and optimisation framework that increases engagement and conversion

In a customer-centric world, perspective is everything; the larger the void between expectation and reality in customer experience, the more customers you lose.

Bespoke solutions to your Digital Experience challenges

For over 15 years, Resolution has worked collaboratively with industry leaders, challengers, and disruptors to navigate evolving consumer expectations, business challenges, and complex digital ecosystems to deliver best-in-class digital experiences.

xConnect was born out of three undeniable realities:

While brands face common obstacles in delivering experiences, performance varies greatly brand-to-brand, industry-to-industry.
Consumer expectations are changing rapidly as more brands adopt, mature, and excel at their customer experience capabilities.
All arms of the business are integral to customer experience, requiring top-down communication for universal buy-in, as well as online and offline collaboration.

xConnect combines Resolution's best-in-class strategic, creative, research, and optimisation capabilities to better understand the position of a consumer prior to, during, and after every brand interaction. This enables clients to shape, own, and create confidence in the future interactions.

What's included:

xConnect. includes the following; from which a tailored solution will be developed based on your needs.

Know the Customer

Channel data, technology, audience, and research capabilities to understand who the customer is and why they Think/Feel/Do like they do.

Map the Journey

Leverage research, analysis, and auditing strengths to retrace the customer journey with data and iron out gaps, and points of friction.

Create the Experience

Apply human-centric design, creative, and engagement capabilities to create emotive experiences that connect the brand and the customer.

Optimise the Experience

Mobilise owned, earned, paid, and conversion optimisation expertise to take an omnichannel approach to optimisation.

Earn Brand Love

Harness marketing automation, CRM, brand, and reputation management capabilities to earn customer loyalty and trust through their experience.

Meet the people that make us remarkable

We believe uniqueness is powerful and results in diverse thinking, solutions, and experiences. Our team creates innovative solutions that deliver Remarkable Results.

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Methodology

How we've reimagined experiences

Consultation

We begin by interrogating the challenge at hand and understanding business objectives. Our process includes questionnaires, 1-to-1 interviews with key stakeholders, and gaining access to relevant business systems and architecture.

Diagnostic

Following consultations with key personnel, quantitative data will be gathered from aforementioned systems to obtain a 360-degree view of the customer experience issues at hand. From here, we develop and prioritise hypotheses and map relevant solutions.

Strategy

Following the feedback loop, a bespoke experience strategy will be developed, based on our proprietary solutions frameworks. This strategy will cover the full spectrum of audience, journey mapping, experience design, and optimisation streams.

Implementation

We establish KPIs, execute recommended tactics, continue to consult on business challenges that impact experience delivery, and report on the success of planned tactics.

Related Services

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing services, products, consulting, technology, and training can drive the best results for our clients.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing products we have a great deal of experience across the gamut of digital marketing disciplines.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

Insights & News

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xConnect.