Resolution Digital The Marketer's Guide to GA4

The Marketer's Guide to GA4.

The Marketer's Guide to GA4

Google Analytics 4 (GA4) is Google's market leading website and app analytics suite that empowers unparalleled insights into your users' digital behaviour, between every touchpoint. 

  • From 30 June, 2022 your business should be on GA4, in order to have 12 months of data for analysis until Universal Analytics (UA) stops working next year.

  • That means, now is the time to implement GA4 to ensure continuity and a reliable year-on-year look back period.

Download The Marketer's Guide to GA4

Know more than when and how consumers convert: know why.

GA4 is more than an update: it's a new user-privacy and event-based approach to analytics. Start gathering data with GA4 and make unparalleled insights into consumer behaviour, between every digital touchpoint.  

Google plans on deleting Universal Analytics (UA) properties six months after that sunset. 

Now is the time to make the move to GA4. From 30 June, 2022 your organisation should be on GA4, to give you 12 months of data ahead of the sunset.

Download The Marketer's Guide to GA4 to prepare for the new way of doing analytics.

Why should you make the switch?

The core difference between GA4 and previous versions of Google Analytics is the use of AI and machine learning to model data and produce insights.  

With the impending sunsetting of UA, it's important now more than ever to implement GA4 to ensure continuity and a reliable look back period. 


Advantages of GA4.

Data modelling via machine learning that provides a fuller picture of your customers and their interactions on your website and app 
See website and app data in one place
An events-based, user-focused approach to measurement that provides smarter cross-platform and cross-device tracking 
Automatic event set-up thanks to the Enhanced Measurement feature
Easier conversion set-up 
New and more meaningful engagement metrics
Improved reporting and analysis that focuses on the customer journey and life cycle 
Deeper integration and specific targeting within Google Ads 
Google Premier Partner Status

Google Premier Partner Status.

Our team has achieved 2022 Premier Partner Status in the Google Partners Program, which is awarded to only the top 3% of agencies. 

In the past 9 months, we have increased our performance across Paid Search, Display and Paid Social.  The team at Resolution Digital has been fantastic in assisting with this, by executing our always-on and activity to specific briefs.  The guys have tremendous channel and industry knowledge, are very responsive and great people to work with.

Frits Arkema , Senior Digital Marketing & Media Manager, RM Williams

Remarkable Results

Remarkable Agency

Most Awarded Partner.

The Resolution Data and Tech team was named as the Most Awarded Google Marketing Partner for 2021 for taking home two out of the five awards at the Annual Google Partner Awards Ceremony.

Google Marketing Partner Awards


Our clients are our reason for being. We are a trusted, long-term partner to many clients, from start-ups to large listed businesses. Below is a very limited selection of our clients, additional client references can be made available on request.


We are certified across a range of platforms, skills, and methodologies that cover the full spectrum of digital.


We have won many awards across multiple categories.

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