About Us / Background

Becoming Resolution DIGITAL

Resolution was founded in 2002 as a Search agency in Chicago, USA, and quickly became one of the largest in the country. Omnicom Media Group acquired the business in 2006 and embedded the teams into the agencies realising the importance of Search to the wider media strategy early on.

Within Australia, Omnicom Media Group acquired one of the largest search and content agencies in the region in 2013 to enhance the Resolution offering locally. The founders of this company remain to be the CEOs of Resolution Australia today as well as our sister agency, Annalect.

A number of our clients have been with us since the beginning and as their digital marketing needs expanded and the industry evolved, we developed a bouquet of digital marketing services to take them into the next chapter and beyond.

As a result of our growth over the last decade as well as our on-going strong technology and data partnerships, we believe that we now offer the most comprehensive and well-structured set of digital marketing services in the region – from strategy to implementation. Our suite is broad but also deep with specialism and quality not jeopardised for the sake of doing more. 

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Read the latest from our digital specialists

How the Latest Facebook News Feed Change Impacts Advertisers

In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.

Chatbots and the future of AI in marketing

In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons. A year later, Facebook Messenger had over 100,000 bots, with the most popular boasting thousands of interactions per day.

OMG Programmatic Wins B&T Best Programmatic Trading Team of the Year 2017 – 2 Years in a Row

OMG Programmatic has won Best Programmatic Trading Team of the Year 2017.

Google Announces Changes to AdWords Daily Budget Caps

Google announced that daily campaign budgets are now capable of spending up to twice what they’re set to spend – up from 20%.

December 2017: Google AMP Quality Update

For AMP success, brands should always ensure that AMP pages match non-AMP content and expect AMP quality guidelines to evolve as adoption grows.

Snapchat Simplifies Design to Drive New User Growth

By implementing an algorithm based on relevance rather than recency Snapchat will move another step in the right direction towards personalisation.

Amazon Anticipation is About More Than Cheap Batteries

Our Head of Programmatic, Tom Fryett, talks Amazon drones, robots, machine learning, shops without checkouts, award-winning content & virtual assistants.

Syncing Product and E-commerce Search to the Customer Journey

Planning that unifies search engines & e-commerce retail platforms such as Amazon allows brands to approach the customer journey more holistically.

Google & Salesforce Combine Forces to Better Analyse & Optimise Against the Consumer Experience

Google and Salesforce have recently announced a partnership that will result in integrations between Google Analytics 360, Salesforce Sales Cloud (SFSC) and Salesforce Marketing Cloud (SFMC).

Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World

Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should cause brands to sit up and take notice. Generation Z — aka Gen Z,...

Sydney

A: 80 Gipps Street, Pyrmont, NSW, 2009

P: +61 (0)2 9252 1700

Brisbane

A: 200 Adelaide Street, Brisbane City, QLD, 4000

P: +61 (0)7 3244 3877

Melbourne

A: Level 6, 650 Chapel Street, South Yarra, VIC, 3141

P: +61 (0)3 8420 9000

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