The Marketing Technology (MarTech) space is daunting, with frequent acquisitions, re-brands, and little commonality in how the various marketing technology platform's capabilities align to a common user journey.
This can make it challenging for businesses to assess potential MarTech and AdTech vendors or understand what capabilities to unlock in your preferred technology stack.
Struggling to understand the complex tech landscape in Australia? Our technology specialists have done the hard work for you!
Our MarTech Capability Matrix features the capabilities of the major technology vendors used in Australia, including Google, Salesforce, Adobe, Microsoft, Oracle, SAP, Sitecore, Optimizely, and Hubspot.
We update the MarTech Capability Matrix every quarter to help you stay in the know.
A market leading Marketing Technology Agency.
We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.
Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.
The MarTech space is crowded and there are many options out there for a business to utilise however not all of these work together or complement each other.
The modern MarTech stack offers capabilities across the full user journey from Attraction through to Retention, however it can be a minefield for businesses today as the terminology used varies between technology providers.
To help marketers and technologists assess the major players side by side, we have done the hard work for you and categorised each of the MarTech capabilities and aligned it against a common user journey.
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