Coles Express is one of the leading fuel and convenience retailers with over 700 stores located throughout Australia, offering an array of products, including Shell fuel, food, drinks, and groceries.
Our mission was to improve user engagement and local visibility by optimising Coles Express Google My Business (GMB) listings.
To achieve this goal, we developed a comprehensive strategy that focused on improving search performance on both Google SERPs and Maps, ensuring maximum exposure for relevant user searches.
*image sources: .upplierportal.coles.com.au
To stay ahead of the competition, Coles Express needed to have market-leading local SEO via GMB. This involved implementing best-practice techniques for all 700+ Coles Express GMB listings and utilising GMB features such as GMB posts, services, and business attributes to improve search performance and increase visibility.
*image sources: coles.com.au
To achieve remarkable results, we took the following steps:
We saw an overall improvement in YoY stats across all GMB listings, with organic website traffic improving by almost 15%.
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