Resolution Digital Coles Case study | The Power of Google My Business

The Power of Google My Business.

Enhancing the visibility and reach of 700+ Coles Express stores through GMB listings and local SEO strategy.

Coles Express is one of the leading fuel and convenience retailers with over 700 stores located throughout Australia, offering an array of products, including Shell fuel, food, drinks, and groceries.


Our mission was to improve user engagement and local visibility by optimising Coles Express Google My Business (GMB) listings. 

To achieve this goal, we developed a comprehensive strategy that focused on improving search performance on both Google SERPs and Maps, ensuring maximum exposure for relevant user searches.

Resolution Digital Coles Express Case Study

Image source: Coles


To stay ahead of the competition, Coles Express needed to have market-leading local SEO via GMB. This involved implementing best-practice techniques for all 700+ Coles Express GMB listings and utilising GMB features such as GMB posts, services, and business attributes to improve search performance and increase visibility. 

Resolution Digital Coles Express GMB listings

Image source: Coles


To achieve remarkable results, we:

  • Set up a 12-month GMB post schedule for timely, relevant, and regular updates and offers. This approach provided a significant opportunity to increase awareness and drive users to a store.
  • Utilised our Flightdeck Bulk Upload tool to upload all applicable Coles Express listings in one click, ensuring a quick turnaround and complete flexibility.
  • Updated all Coles Express GMB listings with the services offered by each store, such as trailer hire, car wash, DoorDash delivery, and more, making it easier for users to find the service they need.
  • 60 %  

    Post Views

  • 146 %

    Map Views

  • 34 %


  • 14 %

    Organic website visits 


We saw an overall improvement in YoY stats across all GMB listings, with organic website traffic improving by almost 15%. 

Discover how we can help you achieve remarkable results.

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