We pulled out the stops for Contiki’s re-entry into the post-pandemic advertising world.
Contiki, known for its exclusive 18-35 global travel tours, had the challenge of promoting 350+ tours to get the business back on its feet and thriving again.
82 travel agents and tour operators folded in 2021 alone. So, an unpredictable travel landscape and a new Gen Z audience with almost zero brand awareness meant Contiki’s re-entry was fraught with risk.
To add complexity, the media landscape had completely changed for the travel industry meaning there was little reliable historical data and no tour map.
Contiki needed a strong campaign, especially as we had a high Return on Ad Spend (ROAS) target.
Initially, we researched the travel market and Contiki’s target audience and searched the Australian media landscape to find the best travel buddies.
Contiki’s re-launch into the travel sector was a huge success and drove significant growth.
We achieved 32.92x ROAS which was +229% more than our 10x target, and a 300% increase in bookings. We were also shortlisted as a finalist for the Google Premier Partner Awards.
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141