Resolution Digital Contiki - Always on Everywhere }

Contiki's ‘always on, everywhere’ approach.

As the world opened following global lockdowns, all eyes were on the travel industry.

We pulled out the stops for Contiki’s re-entry into the post-pandemic advertising world. 


Contiki, known for its exclusive 18-35 global travel tours, had the challenge of promoting 350+ tours to get the business back on its feet and thriving again.

Resolution Digital Contiki’s re-entry into the post-pandemic advertising world

Challenge.

82 travel agents and tour operators folded in 2021 alone. So, an unpredictable travel landscape and a new Gen Z audience with almost zero brand awareness meant Contiki’s re-entry was fraught with risk.

  1. Booking windows used to be 9 months pre-pandemic, however, were now just 2 months before departure.
  2. Millennials who knew and loved the brand would soon be too old to go on a Contiki.
  3. Brand awareness with their new Generation Z audience was almost non-existent.

To add complexity, the media landscape had completely changed for the travel industry meaning there was little reliable historical data and no tour map.

Contiki Always on, everywhere Case Study

Strategy.

Contiki needed a strong campaign, especially as we had a high Return on Ad Spend (ROAS) target. 


Initially, we researched the travel market and Contiki’s target audience and searched the Australian media landscape to find the best travel buddies.

  • To drive success, we needed an ‘always on, everywhere’ approach.
  • We took to several channels including BVOD, Snapchat, and Dynamic Ads to drive awareness amongst the Gen Z audience.
  • We rolled out fit-for-purpose creatives for every ad, to ensure they were aligned with each channel.

Results.

Contiki’s re-launch into the travel sector was a huge success and drove significant growth. 


We achieved 32.92x ROAS which was +229% more than our 10x target, and a 300% increase in bookings. We were also shortlisted as a finalist for the Google Premier Partner Awards.

  • 5.8 M  

    Of our target audience

  • 135 %

    Increase in leads

  • 32.9 %

    ROAS

  • 300 %

    Increase in YoY bookings

Discover how we can help you achieve remarkable results.

Insights & News

Customer Experience Summit NSW 2023: Is evolution now the new transformation

Customer Experience Summit NSW 2023: Is evolution now the new transformation

The Customer Experience (CX) Summit New South Wales brought experts and professionals from various industries to discuss and share their own insights on customer experience and network in person.
Protecting your website from AI content scraping

Protecting your website from AI content scraping

Don't let ChatGPT harm your content and SEO - find out how to protect your website from scraping and unauthorised usage with these simple steps.

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us