Algorithms and Marketing: What You Need to Know.

06 July 2017 min Digital Insights

Do you know the difference between machine learning algorithms and optimisation algorithms? Find out now.

Algorithms and Marketing, What You Need to Know
Algorithms and Marketing, What You Need to Know

A food recipe is an algorithm for taking raw ingredients and turning them into a dish.

Your credit score is created using an algorithm that converts all of your financial history into a three-digit number.

As a digital marketer, you might more strongly associate the word ‘algorithm’ with search engine algorithms – which take billions of possible website matches for a query and decide in milliseconds which ones to rank first. Or perhaps you’re more familiar with social media algorithms  – which dictate which posts show up on your feed.

Do you know the difference between machine learning algorithms and optimisation algorithms? Our data and analytics specialists at Annalect do.

Read this Annalect article to find out now 

Insights & News

Insights 1.

SEO Updates – Google Fred: Significant Algorithm Ranking Update + More

There appears to be a link related Google algorithm update occurring right now in search engine results.
Insights 1.

Google Takes Further Steps to Boost ‘Authoritative’ Content

With the brand safety concerns surrounding YouTube of late as well as heightened awareness of misleading or offensive content online, Google has responded with sweeping shifts to some of its core products. In addition to increased controls and improvements to its AI, updates have recently rolled out to advertisers to refine ad placement on YouTube videos.
Insights 1.

Understanding third-party cookie deprecation and Google's Privacy Sandbox

How do you get ahead of third-party cookie deprecation with Google’s Privacy Sandbox?

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us