}

Ben Whall appointed head of Resolution Kinetic.

22 April 2021 min News

Ben Whall has been appointed head of Resolution Kinetic, a certified Google Marketing Platform sales partner.

Whall started his career with Xaxis UK in 2013, then joined iProspect where he set up one the first decentralised programmatic trading teams within an agency holding group, before then leading all UK programmatic activation across DAN.

He joined MediaCom Australia in 2018, leading the strategy and rollout for GroupM's Programmatic OOH product.

“I’m delighted to have joined Resolution Digital to head up the Google Marketing Platform Sales Partner offering," he says.

"Firstly, OMG is a holding group that I’ve long admired for their commitment to transparent, data led marketing, and secondly, I believe that the services that Resolution Kinetic provide are increasingly vital for agencies to be able to offer to clients.

"This is an area where agency holding groups have been criticised and have potentially lost share to consultancies and independent offerings, but to be able to go to market with a team of over 170 staff fully trained across the Google Marketing Platform suite of tools, with experience across every possible vertical, gives us a unique advantage over competing providers.

"It’s a very different experience for marketers to be able to speak with truly expert platform practitioners, as opposed to theoretical consultants."

Philip Pollock, Resolution Digital COO: “Helping clients maximise the potential in their technology stacks and increasing return on investment is a core focus of Resolution. Having Ben onboard leading this service is a huge asset for us and our clients. We are thrilled to have Ben within the Resolution family." 

Resolution Kinetic launched in August 2020.

PR Coverage: Adnews 

Insights & News

Insights 1.

5 Key MarTech Priorities for CMOs in 2025

As economic conditions tighten, CMOs are prioritising MarTech solutions that deliver tangible results. The way forward is to optimise your existing stack, leverage first-party data, and build resilience for long-term success.
Insights 1.

Google AI Overviews & Paid Search: What You Need to Know

Since AI Overviews have been rolled out into search results, paid ads have been impacted.
Insights 1.

The WordPress Controversy: Is Composable Architecture The Way Forward

Composable architecture is reshaping web development, offering a flexible alternative to traditional CMS platforms like WordPress.

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us