Facebook Messenger Ads Are Here.

11 August 2017 min News

Facebook has just released information about the impending roll out of adverts in the Facebook Messenger App. Website Click Ads will open the link in the Messenger browser while Click to Message Ads push the user into the advertiser’s Messenger profile and initiates a chat (ideally bot driven).

Oh NO! Facebook has just released information about the impending roll out of adverts in the Facebook Messenger App.

The new ads that will appear on the Messenger app home screen take up the majority of the screen, making them unmissable.

The ad format on offer is a Website Click Ad that when clicked on will open the link in the Messenger Browser and the Click to Message Ad that when clicked on pushes the user into the advertiser’s Messenger profile and initiates a chat (ideally bot driven).

Users will be able to hide ads but only temporarily. That being said if you are a user who repeatedly selects for ads to be hidden one would hope that the platform learns that you will stop using it if you continue to have a negative user experience. Alternatively Messenger may play the odds that Messenger is indispensable and users will continue to use the platform irrespective of ads policies.

Messenger ads come in addition to the existing ad units available that drive traffic to a brand’s Messenger profile from Facebook and Instagram.

Here is a video of what these ads are going to look like in your Messenger App.

There is no official press release on the Facebook online newsroom as yet but the Facebook has added information about how the Messenger ads will work.

Facebook’s official release information pertaining to Facebook Messenger Ads can be found here.

What do you think about Facebook adding ads to Messenger?

This post first appeared on LinkedIn Pulse.

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Award-winning Case Study: SEO-led content for Tourism Australia

Tourism Australia tasked Resolution with making Australia more desirable by making the content on their flagship website Australia.com more intuitive for the global travel consumer.
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Sitecore-Certified - Supercharge Your Automation & E-Commerce

Resolution is a Sitecore Implementation Partner. Backed by a team of more than 30 .NET developers, our certified Sitecore developers have been trained to build websites on this platform and fully harness all features for brands.
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Digital Economies Shift to Dynamic Economies

Consumers expect more so marketers now serve ads that adapt to exact wants and needs.
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Data Visualisation Enters a New Dimension

Much like how language progresses and adapts over time, our visual vocabulary can change and grow.Australia.com more intuitive for the global travel consumer.
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Inside Our Agency – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into why he loves life at Resolution: Biggest challenge as an agency Advice for rising stars What keeps me at Resolution Are you excited for the same reasons?...
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Programmatic update – ‘count on download’ is the new way to calculate impressions

At the beginning of 2017, DoubleClick announced it would be shifting the method for calculating impressions from ‘served’ to ‘count on download.’
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Get scientific with these multivariate testing best practices

While you don’t want to test every possible idea, you also don’t want to ignore ones that could impact conversion rates. So use multiple data sources.
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Companies Take CRO More Seriously But Still Struggle

The tech is there but stakeholder collaboration is the biggest challenge.
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YouTube’s Crisis – A Catalyst for Change

At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.
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Programmatic Takeover of Traditional Broadcast Channels Forges Ahead

Adaptable. Accurate. Accountable. Programmatic’s push into traditional media is only the start.
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The Platform Revolution – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into the platform market: Anecdote Platforms and ads Platform markets Do you have a Google stack strategy in place? A Facebook one? What about Amazon? Psst! He has...
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Mobile at the Heart – Digital Attribution Grows Up

Using data, we may discover that users who use an app daily are more likely to purchase after reading reviews. So why not direct your digital activity to product review landing pages?
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Social Platforms Continue to Become One Stop Shops

Bots and AI are booming big time while ‘throwaway’ content streams are a challenge for brands.
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Economy of Moments – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into the new path to purchase: Biggest tech game changers Awareness is not the challenge Marketing funnel Is your brand shying away from these challenges? Or...
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Programmatic & Transparency: What is ads.txt?

WHAT IS ADS.TXT? Ads.txt is an industry initiative driven by the IAB (Interactive Advertising Bureau) with a simple purpose: increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple yet effective...
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Brands and Data – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He rethinks the digital paradigm from a client perspective: Digital & data Advice for digital marketers 3 things for clients to watch There are countless ways digital can transform your...
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Interactive Kiosks Reveal Consumer Behaviour Through Digital Touches

The age of self-service kiosks is upon us! And the trend is growing fast as we embed self-service technology into more and more aspects of our lives. 90% of shoppers aged 18-39 find self-service checkouts easy to use. But why have we been so quick to relinquish...
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Shine a Light on Dark Data

The term ‘dark data’ might sound sinister or illegal but it’s neither. Rather, the term refers to the treasure troves of information that many businesses collect but may not fully exploit. It can include call records, user device information, social media data and...
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Algorithms and Marketing: What You Need to Know

Do you know the difference between machine learning algorithms and optimisation algorithms? Find out now.
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SEM & Programmatic Update – Google & Apple’s Intelligent Tracking Prevention

User experience on Safari could actually be negatively impacted as these changes impact day-to-day features such as remembering your email logins outside of the 30-day window. It may see users migrate to other browsers such as Chrome.
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301 Redirects: Picking up where you left off

Pages might come and go on sites all the time but it’s best practice to redirect old URLs to new relevant ones… or at the very least find the best experience to send users to.
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SEO Updates – Google: Mobile App + more

Google: Accelerated mobile page (AMP) link can now rank in 'position zero' as a featuring snippet
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Why You Need to Own Your Entire First Page on Google

Protect and manage your brand against negative content in Google and other search engines.
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Five Best Practices for Visualisation

A plethora of data pours into computers around the world every day, and the quantity is only mounting. By the year 2020, about 1.7 megabytes of new information will be generated every second for each human being. Data visualisation, is one way to laser through the...
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Consumer Identity: Know the Fundamentals

In a new world paradigm, where our goal is to reduce the number of people seeing irrelevant messages or the same message repeated far beyond frequency capping guidelines, we need to be able to identify who a consumer is at all points in their journey. ‘Without a...
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New Partnership to Combat Programmatic Ad Fraud

The Trade Desk and White Ops have recently announced a partnership to combat ad fraud. Read on to find out more! WHO IS THE TRADE DESK? The Trade Desk is an independent demand side platform (DSP) utilised for programmatic trading across display, video, audio, mobile,...
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Omnicom Agencies Keep Winning at Cannes

Resolution is proudly part of Omnicom Media Group, and this year Omnicom agencies continued to dominate at Cannes Lions International Festival of Creativity.
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Facebook Introduces New Platform for Shows with ‘Watch’

Facebook introduces ‘Watch’ – its redesigned video platform.
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Programmatic Updates – 6-Second Shopping at Myer + More

Through Google’s proprietary tool, Vogon, Myer set up a suite of six-second bumpers featuring 100 special deals on rotation with discounts greater than those in-store or on Myer.com.au. Consumers only had six seconds to take advantage of the deal, with targeting to ensure that no YouTube user saw the same ad twice.
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Sister Media Agencies PHD and OMD Take Home Gold

Resolution was instrumental to the recent award wins of sister agencies OMD and PHD. Mumbrella Media Agency of the Year went to PHD and the Award for Culture went to OMD.
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Resolution Digital scores Best Paid Search Automate 2017 Award

Resolution Digital has won the Best Paid Search Automate 2017 award at Google Performance Honours program.
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Omnicom Debuts Chatbot for Agencies

Our data and analytics arm Annalect has created Annalect Utility Bot Interface (or AUBI) – an internal chatbot to help us access data more quickly and easily.
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Google now allows brand to post on search results

Google has just announced its global roll-out of 'Posts'. This feature was originally launched in 2016 to help political candidates in the U.S. post owned content for their campaigns.
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How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How much control is ‘enough’ control when it comes to marketing decisions? The team at Annalect provides some guidance and context.
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F8 Facebook Conference – The 10 Crucial Advertiser Takeaways

Facebook’s annual developer conference, F8, took place in San Jose on 19 April, Australian time. It focused on Facebook’s mission to make the world more open and connected and the steps they’re taking to do so. In his keynote speech, Mark Zuckerberg revisited...
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Google Takes Further Steps to Boost ‘Authoritative’ Content

With the brand safety concerns surrounding YouTube of late as well as heightened awareness of misleading or offensive content online, Google has responded with sweeping shifts to some of its core products. In addition to increased controls and improvements to its AI, updates have recently rolled out to advertisers to refine ad placement on YouTube videos.
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Annalect creates new platform clue

CLUE – an abbreviation for Consumer Learning and Understanding Engine – leverages Annalect’s best in class technology, deterministic data sets and robust reporting platform to drill deeper into macro and granular level insights.
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SEO Updates – Google: Project Owl + More

Google has introduced Project Owl in response to fake news queries appearing in top search engine results, plus it has been busy with 1,653 launches.
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We're an official Snapchat certified partner

Resolution is now a Snapchat Certified Partner. This means we gain exclusive access to training from the Snapchat team – so our clients have the inside track time and again.
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Alexa and Prime Air Poised to Change E-commerce

30 minutes or less (just like pizza!) As we’ve seen, Amazon and the consumer electronics industry are giddy with Alexa. She’s everybody’s new darling and Prime Air makes her much sweeter. Prime Air promises delivery within 30 minutes or less — just like pizza...
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Programmatic Updates – Facebook Rocket + More

Do you have a Rocket on your Facebook? HERE'S WHAT IT MEANS Facebook is now testing a second News Feed, different from the normal timeline.
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Make your brand discoverable with the help of AI

Here’s how you can begin optimising your content for AI from tomorrow.
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How to Use Crawl Budget Efficiently

Less is More. Take Control of Your Crawled Pages More input doesn't always result in more output. This statement doesn‘t apply in all disciplines of Digital Marketing, but it certainly does in SEO. The way you enable search engines to access your website determines...
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Annalect Beefs Up Leadership in a Big Way

Annalect, our data and technology arm, has just announced four new senior hires. Adam Krass took on the role of Head of Technology, Daniela Elia is the new Head of Marketing Science, Nagendra Jayaram joined as Head of Reporting and Anthony Tomasello has been appointed...