H&R Block revamp named Kentico Site of the Month.

17 May 2022 min Technology

With a short project timeline, our Digital Innovation team delivered remarkable website results for the client.

<p id="isPasted">Resolution Digital is proud to be named Global Site of the Month by Kentico in March for the migration of H&amp;R Block&#39;s website. The website&#39;s <a href="/services/development/dxp-development/kentico/" rel="noopener noreferrer" target="_blank">Kentico Xperience re-development</a> needed to be ready for tax time whilst evolving with the addition of <a href="/services/development/dxp-development/" rel="noopener noreferrer" target="_blank">DXP platform capabilities</a>.</p><p>H&amp;R Block is Australia&#39;s foremost income tax services company, offering a range of tax preparation services. The company had been using an open-source content management system for several years. But its evolving growth and business strategy saw the need to evolve its web presence to meet and exceed <a href="/products/xconnect/" rel="noopener noreferrer" target="_blank">consumer experience</a> expectations.</p><h3>The challenge</h3><p>H&amp;R Block needed a modern, scalable, secure, and reliable DXP platform that would include all existing site functionalities and support brand growth.</p>

Resolution Digital is proud to be named Global Site of the Month by Kentico in March for the migration of H&R Block's website. The website's Kentico Xperience re-development needed to be ready for tax time whilst evolving with the addition of DXP platform capabilities.

H&R Block is Australia's foremost income tax services company, offering a range of tax preparation services. The company had been using an open-source content management system for several years. But its evolving growth and business strategy saw the need to evolve its web presence to meet and exceed consumer experience expectations.

The challenge

H&R Block needed a modern, scalable, secure, and reliable DXP platform that would include all existing site functionalities and support brand growth.

The solution

Alongside PHD, our Digital Innovation team stepped in to provide a scalable business and customer experience (CX) transformation strategy to help H&R Block quickly evolve. Sound analysis of technology and CX needs laid a future-proof foundation to redevelop the website  by implementing a digital experience platform (DXP) meeting immediate requirements and future road map. We selected Kentico Xperience for its’ fast time to market, security, scalable design, personalisation and marketing features.

The average time on a page was up by 16%. The bounce rate was down by 7%. 10% improvement in visitors leaving the site from key pages. 13% increase in appointments booked. 169% increase in logins to the online tax advisor services. 54% increase in online tax advisor payments. 142% increase in logins to the DIY Tax Portal.

The result

Using Kentico Xperience’s rapid development time, the team was able to turn around a 9-month project in only 4.5 months.

The new platform meant users had a better experience with the company and felt engaged with its brand. More visitors to the website became customers, and H&R Block’s evolving digital strategy needs can now rely on a solid platform foundation with future scale in mind.


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