Marketers and Algorithms: Better Together.

We’re entering the golden age of symbiosis between humans and algorithms.

With no minds of their own, machines don’t have the emotional intelligence to connect meaningfully with humans. So direction and supervision by people is key.

For instance, a recent study found that an ad for job opportunities in science and technology showed more frequently to men than women – not because women were less likely to click on the ad or less likely to be qualified for a science and technology job, but rather because young women are a more sought-after demographic, making them more expensive to target.

Our data and analytics specialists at Annalect present three ways to ensure algorithms function the way we intend.

Read the Annalect article now >>