Omnicom Media Group (OMG) Australia & New Zealand, has announced it has launched TRKKN as its dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.
TRKKN is a digital-analytics, ad technology and cloud consultancy business founded in Europe in 2008 and has grown to be one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Partners across the European market.
With local operations launching in Sydney, Melbourne, Brisbane, and Auckland, TRKKN’s AUNZ operations will cover sales and consultancy for the entire GMP and GCP suite, offer Machine Learning, Artificial Intelligence, Automation and Privacy solutions built on Google Cloud as Resolution Digital's specialised partner.
TRKKN has an interdisciplinary team of 20 local and 180 global certified experts from the fields of digital analytics, artificial intelligence, adTech, cloud engineering and tech and data strategy. TRKKN will provide consulting and managed services across the Google tech stack for a range of local and international clients.
Peter Horgan, CEO of Omnicom Media Group Australia, and New Zealand commented,
“As Omnicom Media Group navigates new horizons in the media landscape, data and technology is the mainstay in meeting the evolving demands of our clients and the customers they want to interact with. We see the opportunity Google’s technology and their deep relationships with brands presents for Omnicom, its clients, and the wider AUNZ market."
Gavin Lockhart, the newly appointed Managing Director for TRKKN Australia and New Zealand, said of the expansion,
“Having a dedicated Google Marketing Platform and Cloud Platform consultancy will allow us to navigate changes to consumer attention behaviours and deliver a technology solution that allows agencies and brands to balance preferences for personalised marketing with demands for data privacy control.”
Gavin will be joined by Philip Forrest, Head of Data and Cloud Technology and Ben Whall, Head of Advertising Technology to launch TRKKN in the Australia and New Zealand market.