Creating a tailored customer experience is key to improving conversion rate optimisation (CRO) and organic rankings.
How do you successfully navigate each customer to the desired outcome when each customer’s needs are different?
The answer is knowing your audience and being as prepared as possible. Ultimately, your key values and messaging should be clear throughout the journey.
The digital experience: why one size doesn't fit all.
Our Experience Director, Myles Humphrey, has a personal take on the experience, likening it to wrangling his toddler home after daycare.
“Firstly, I’ve got to figure out whom I’m dealing with. Is she the wonderful angel wanting to play in the park or is she the tired little monster whom I need to inspire and motivate?
The objective is still the same: get her home, snacked, fed, bathed, read to, hugged and ultimately in bed on time – the desired objective – but the journeys are completely different.”