Insights & News.

Smart Data and Technology Strategies Empower an Omnichannel Approach

29 August 2017 0 Min read Digital Insights
“Multichannel” holds the reigning title no longer. Omnichannel marketing (in other words, a truly integrated shopping experience) has quickly become the norm and companies are racing to deliver a seamless experience across several channels, with varying results. What...
 
 

“Multichannel” holds the reigning title no longer. Omnichannel marketing (in other words, a truly integrated shopping experience) has quickly become the norm and companies are racing to deliver a seamless experience across several channels, with varying results.

What used to be a one-stop or two-stop shop is now a journey that can span days, locations, channels and times. A recent study revealed that:

20% of people shop only in-store and just 7% shop exclusively online.

Think back to your last fairly big purchase. How did you decide what to buy and where to buy it? Did you purchase it online or in-store? Knowingly or otherwise, you may have been immersed in a complex omnichannel purchase where online, in-store, mobile and social media components had been integrated to become your single buying decision.

Since consumers use an average of six different channels leading up to a purchase, brands that provide a user experience and a continued conversation across their marketing efforts are more likely to succeed than those that don’t.

Read this Annalect article to find out more >>

 

Contact us to discover how we can get you remarkable results in Digital Marketing Services

Insights & News

Awards

Resolution Digital named Employer of Choice 2021

The ABA EOC Awards recognises that develop leading workplaces. Resolution Digital has been named EOC for the seventh year running.
Read more
News

Olia McDonald joins Resolution Digital

Resolution has recently appointed Olia McDonald as creative technology director, expanding on our digital-first creative offering.
Read more
News

Resolution Digital welcomes Gagan Pratap

Pratap is the new Head of Technology Solutions at Resolution Digital, focusing on DXP and digital innovation.
Read more