Social Updates for Facebook and Instagram Part1

Social Updates for Facebook and Instagram Part1.

30 January 2017 min Social Media

Facebook rolls out ads before videos. We can expect ads to play on Facebook before a video now, as the social giant continues to make a huge amount of revenue from their ever expanding video audience.

Facebook rolls out ads before videos

We can expect ads to play on Facebook before a video now, as the social giant continues to make a huge amount of revenue from their ever expanding video audience. Unlike YouTube, where ads run 5 secs and you can skip them, Facebook ads can be 20 – 90 seconds. They’ll be experimenting with this new format similar to the live video roll out.

Mashable

Instagram also plans to introduce ads to Instagram Stories

New plans for ads continue to roll out for Instagram Stories, with ads expected to run for 15 seconds. Businesses can use targeting, reach and measuring capabilities to target the audience they want to reach.

Facebook releases new features in Instant Articles

New features have been introduced for media outlets to share their content. Starting today, publishers can choose a cover image or video and a few Instant Articles to swipe through.

Mashable

Twitter tests out mobile alerts for breaking news

Twitter is sending some of its users notifications about breaking news events to quietly test out this new feature. The test has been going on undetected for a few months, until it was recently picked up by the horrific news of the attack in Berlin.

Mashable

Instagram Business Tools to include Stories insights

In the coming weeks, Business accounts will be able to view the reach, impression, replies and exits for individual Instagram Stories. This is incredibly useful for businesses as they can create more relevant content for their audience.

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Social Media Case Studies: Instagram & Facebook Working in Tandem

Our strong global partnership with Facebook has allowed us to get involved with two Australian beta tests for Huggies and 7-Eleven.
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A Behind the Scenes Look at Ads in Instagram Stories

Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap ads on Snapchat. On 1 March...

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