Resolution Digital | YouTube’s Crisis – A Catalyst for Change

YouTube’s Crisis – A Catalyst for Change.

28 September 2017 min News

At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.

YouTube Brandcast event with Peter Horgan

Speaking to an audience of 1800 media execs and clients at YouTube's Brandcast 'upfronts-style' event in Sydney last night, Horgan thanked Google MD Jason Pellegrino for the work YouTube has done to tackle brand safety on the platform.

‘My message to you tonight is: Don’t Get Distracted. Don’t get distracted by an attention-grabbing research or that shiny new technology. I won’t pretend the landscape isn’t fragmented or the number of devices in a household haven’t multiplied – but in this changing landscape the fundamentals remain the same.’

– Peter Horgan, CEO of Omnicom Media Group ANZ

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