ConsumerConnect™ | Media Planning | Resolution Digital Australia

A market-leading digital media strategy and planning framework that drives growth and sales

ConsumerConnect is a robust framework that ensures digital outreach efforts are aligned with consumer need states across the entire user journey. It makes optimal use of available channels and offers measurement and optimisation plans in line with clearly defined KPIs.

Leverage the capabilities and experience of one of the world's largest and most respected media organisations to realise remarkable ROI from your media and outreach investments.

Reach your consumers in more contextual and engaging ways across paid, owned, earned, and shared media

ConsumerConnect is a robust framework which ensures that digital outreach efforts are aligned with consumer need states, make optimal use of available channels, have clearly defined KPIs along with measurement and optimisation plans.

ConsumerConnect delivers an advanced, channel agnostic approach to performance media buying. Through clear, data-led media planning and real-time campaign performance analytics, ConsumerConnect achieves optimal ROI.

What's included:

ConsumerConnect. includes the following; from which a tailored solution will be developed based on your needs.

Audience

Audience analysis, including an assessment of detailed, data-led segmentation that can be mapped to outreach channels.

Channels

Determination of channels that deliver efficient means of reaching and engaging your audience.

Technology

Assessment and recommendations relating to media technology to get the most out of best-in-class tech.

Data & Triggers

Review of implicit and explicit data, as well as the identification of actionable media targeting triggers.

Measurement

Crystal clear determination of metrics that matter in relation to a clearly defined conversion funnel.

Reporting Framework

Performance media monitoring and reporting framework geared towards real-time insights and optimisation edits.

Outreach Optimisation

Paid media optimisation framework across strategies, media channels, formats, and budgets.

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Methodology

Our proven ROI-driven performance media strategy.

Assess

We conduct a comprehensive audit of key elements of your digital outreach to determine performance and then define gaps and opportunities.

Strategise

We adopt a consumer-centric approach to performance media planning that ensures channel, placement, and format are aligned to key stages of your consumer's journey.

Plan

Our proprietary ConsumerConnect™ performance channel plan is compiled, which depending on scope, includes content recommendations and creative matrices.

Optimise

Reporting and review framework is defined, which paves the way for testing and optimising on the fly in real-time.

Related Services

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital services to clients in Australia for over 14 years and service many of the largest clients in the country.

Through our proprietary solution framework, ResoScope, we quickly determine what combination of digital marketing services, products, consulting, technology, and training can drive the best results for our clients.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing products we have a great deal of experience across the gamut of digital marketing disciplines.

Whilst there are many reasons to choose Resolution Digital we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

Insights & News

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Consumer Connect.