Resolution Digital Audience Segmentation Strategy

Audience Segmentation Strategy.

Determine and expand key audience segments to grow with improved positioning and targeting

An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.

We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.


Get in  contact for a complimentary call with one of our digital strategy consultants


Resolution Digital wins B&T Award for Best Digital Services 2022

We are thrilled to announce that we’ve won the B&T Best Digital Services award. The award acknowledges the agency that has excelled in their offerings of digital services throughout the year.

Resolution Digital wins B&T Best Digital Services 2023

Benefits of Audience Segmentation Strategy

Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Form strategic plan on how to use first party data across your marketing efforts
Know exactly what data to acquire from consumers
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens.
Save money by using data more efficiently across paid media

Our Audience Segmentation Capabilities

Audience Activation

  • Identification and matching of audiences across media channels
  • Segment based dynamic creative
  • Cross-channel audience data integration

Audience Data Analysis

  • CRM data analysis
  • Analytics data analysis
  • Media audience analysis
  • Market/secondary research analysis

Customer Segmentation Data-Science

  • Problem formulation
  • Audience data modelling
  • Machine learning (ML) audience clustering

Qualitative Audience Research

  • Consumer interviews
  • Focus groups
  • Online consumer workshops

Quantitative Audience Research

  • Web based consumer surveys
  • Direct consumer surveys
  • Social media polling
  • A/b/n testing & trials

Talk to our experienced digital strategists.

Our experienced digital experts are here to assist you overcome your business challenges.
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Approach to Customer Experience Strategy

that delivers Remarkable Results.
01

Discover

We run a discovery of past and current customer experience related activity and collate research and insights relating to your category and competitors.

Resolution Digital Audience Segmentation Strategy team run a discovery of past and current customer
02

Dissect & Research

Our digital strategists analyse all collated data and execute the research required to inform robust audience segmentation, including qualitative, quantitative and data-science as required.

Resolution Digital Audience Segmentation Strategy team analyse all collated data and execute the research required
03

Audience behaviour & motivation mapping

We determine themes within audience data-sets and classify actionable audience segments based on demographics, behaviours and motivations. Whilst dong this we look to identify means of ongoing behaviour and motivation analysis and audience adaptation so that your audience segmentation evolves along with consumers.

Resolution Digital Audience Segmentation Strategy team determine themes within audience data-sets
04

Audience data acquisition and activation

We identify key points along the user journey where data acquisition is critical and plot the triggers and data mapping to enable progressive profiling so that your data led audience segmentation and associated media activation is fully realised.

Resolution Digital Audience Segmentation Strategy team  identify key points along the user journey
Resolution Digital is a market leading digital strategy agency

A market leading Digital Strategy agency.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.


Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

A Remarkable Agency

Remarkable Results

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Resolution Digital is an award-winning, full-service digital agency

Why choose Resolution Digital as your digital marketing agency?

 As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

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Google launches two new connectors for Google Data Studio

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Is your Digital Media Strategy helping you achieve  Remarkable Results?

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
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