Resolution Digital Data Led Media Buying }

Data Led Media Buying.

Is your digital media buying led by data & insights?

Resolution Digital is a market-leading SEM agency offering a full range of paid media services.  


Our team of digital media buying specialists understands exactly how to reach your target audience while maximising ROI. All we need to get started is data!

Resolution Digital Data Led Media Buying teamhelps you target the right audience at the right time

Data led media buying helps you target the right audience at the right time


With a rise in the number of digital media publishers, buying platforms, and consumer touchpoints, it’s becoming increasingly difficult to reach relevant audiences at the right moment.  This is where media buying strategies based on consumer data come into play and help you maximise your campaign potential, delivering real results.  Our team of experienced media buying experts are skilled in delivering advanced, data led, digital media buying strategies.


Benefits of Data Led Digital Media Buying

Our team of digital media specialists are adept in using advanced data sets to maximise campaign performance
Boost ROI with holistic view of performance guides channel investment
Identify behaviours to lead strategic direction
Integrated activation team model enables holistic approach to campaign implementation, optimisation, and analysis
Make decisions based on real data aligned to KPIs, underpinned by automation
Maximise efficiency by guiding optimisations with data driven analysis
Raise conversion rates by understanding, and adapting to, your audience

Our Data Led Media Buying Capabilities

Our considered, data-led media buying strategies will help you shift from the ‘spray and pray’ approach to media buying, using strategies including:

Audience Activation

  • Integrate 1st party data to target and personalise known user journeys and reach incremental (lookalike) sets
  • Refine broader campaign targets with 2nd party data information, pinpointing specific user actions
  • Enrich digital media with 3rd party data to target based on attributes such as demographic, context, and behaviour
  • Goal based optimisation combines your KPI with audience data to maximise efficiencies via automation

Data Led Audience Discovery

  • Uncover the attitudes and values unique to your target audience to empower media buying
  • Reveal the purchasing habits of your customers, helping refine targeting strategies and boost ROI
  • Understand your audience's common interests and hobbies to better reach and engage consumers
  • Refine targeting, reducing waste by determining attributes such as education level, lifestyle factors and household income

Data Led Insights

  • Integrated reporting solutions empower holistic measurement and optimisations led by data
  • Cross channel data reporting enables a single view of digital investment
  • Bespoke dashboard solutions align to your KPIs, enabling powerful and actionable insights
  • Real time solutions enable agile approach to optimisation for optimal effectiveness

Talk to a media buying specialist

Our team of digital marketing media buying specialists are here to help.
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Approach to Data Led Media Buying

Driving remarkable results.
01

Develop Media Objectives

The first step in the data-led media buying process is to understand your objectives and develop KPIs for measuring success. The clearer the KPI, the better the outcome.

Resolution Digital Data Led Media Buying team understand your objectives and develop KPIs
02

Understanding Your Audience

Using advanced data tools, we will assess who (demographics), what (the content they engage with and where), and why (the reason they engage with specific content) to target.

Resolution Digital Data Led Media Buying team use advanced tools to assess demographics
03

Media Publishers and Channels

From here, we align objectives, KPIs, and target audience with the right publishers and choose the right media channels to target them on, based on our data and research.

Resolution Digital Data Led Media Buying team align objectives, KPIs, and target audience
04

Data Led Optimisation

Once your digital media is running, our experts analyse performance & optimise based on audience behaviour and channel data to drive the best business outcomes aligning to your KPI

Resolution Digital Data Led Media Buying team experts analyse performance & optimise based on audience behaviour

Remarkable Results

Is your Media Buying strategy helping you achieve Remarkable ROI?

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About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Paid Digital Media Services that include Search Engine Marketing (SEM), Affiliate Marketing, Online Advertising, Native Advertising, Programmatic Display, Data Led media buying, Programmatic Video Advertising and Paid Social Advertising.

Resolution Digital is a market leading digital SEM agency

Why choose Resolution Digital as your market-leading SEM agency?

We understand that search engine marketing is critical to intersecting high intent audiences across search engine results, growing traffic, and increasing conversions


Resolution Digital is a full-service market-leading SEM agency with a team of over 230 experienced and media platform accredited paid media specialists.

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Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

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