Data Led Media Buying

Data Led Media Buying.

Is your digital media buying led by data & insights?

Our team of digital media buying specialists understands exactly how to reach your target audience while maximising ROI. All we need to get started is data!

Data led media buying helps you target the right audience at the right time


With a rise in the number of digital media publishers, buying platforms, and consumer touchpoints, it’s becoming increasingly difficult to reach relevant audiences at the right moment.  This is where media buying strategies based on consumer data come into play and help you maximise your campaign potential, delivering real results.  Our team of experienced media buying experts are skilled in delivering advanced, data led, digital media buying strategies.


Resolution Digital Wins Multiple Microsoft Partner Awards

•  2 x Winner Microsoft Ads Agency Partner of the Year

 2 x Winner of APAC Client Partnership of the Year

 1 x Winner of Global Client Partnership of the Year

Benefits of Data Led Digital Media Buying

Our team of digital media specialists are adept in using advanced data sets to maximise campaign performance
Boost ROI with holistic view of performance guides channel investment
Identify behaviours to lead strategic direction
Integrated activation team model enables holistic approach to campaign implementation, optimisation, and analysis
Make decisions based on real data aligned to KPIs, underpinned by automation
Maximise efficiency by guiding optimisations with data driven analysis
Raise conversion rates by understanding, and adapting to, your audience

Talk to a media buying specialist

Our team of digital marketing media buying specialists are here to help.
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Approach to Data Led Media Buying

Driving remarkable results.
01

Develop Media Objectives

The first step in the data-led media buying process is to understand your objectives and develop KPIs for measuring success. The clearer the KPI, the better the outcome.

02

Understanding Your Audience

Using advanced data tools, we will assess who (demographics), what (the content they engage with and where), and why (the reason they engage with specific content) to target.

03

Media Publishers and Channels

From here, we align objectives, KPIs, and target audience with the right publishers and choose the right media channels to target them on, based on our data and research.

04

Data Led Optimisation

Once your digital media is running, our experts analyse performance & optimise based on audience behaviour and channel data to drive the best business outcomes aligning to your KPI

A market-leading SEM agency.

We understand that search engine marketing is critical to intersecting high intent audiences across search engine results, growing traffic, and increasing conversions


Resolution Digital is a full-service paid media agency with a team of over 230 experienced and media platform accredited paid media specialists.

A Remarkable Agency

Remarkable Results

Is your Media Buying strategy helping you achieve Remarkable ROI?

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Paid Digital Media Services that include Search Engine Marketing (SEM), Affiliate Marketing, Online Advertising, Native Advertising, Programmatic Display, Data Led media buying, Programmatic Video Advertising and Paid Social Advertising.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

Salesforce acquires Atonit, Traction on Demand and Phennecs

Salesforce acquires Atonit, Traction on Demand and Phennecs

Salesforce has moved to acquire three companies in the eCommerce, app development and digital privacy space.
Download our Capability MarTech Matrix

Download our Capability MarTech Matrix

Understand each MarTech vendor’s acquisitions and features across the user journey when you download our MarTech Capability Matrix.
Salesforce aligns its products under Marketing Cloud

Salesforce aligns its products under Marketing Cloud

In April, Salesforce announced several of its MarTech products and add-ons will be renamed.

Stay informed with our latest insights & news

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