Programmatic Display Advertising.

Drive display ROI with programmatic advertising.

 

Display ads remain one of the most common formats to drive brand and performance outcomes. Buying programmatically delivers scale, addressability, and tracking effectiveness.

Programmatic display offers unrivalled scale and access to digital inventory

Our team of programmatic experts are focussed on driving real business outcomes. We're dedicated to providing transparency and brand safe environments, integrating our custom whitelist solution across all campaigns.  Programmatic display advertising is complex and requires technologies such as DSP, SSP, numerous ad-servers, and third-party verification providers to deliver a display ad. Ensuring campaigns are set up to succeed is a massive task, when it comes to reaching the right audience in the right places, we've got you covered. 

Benefits of Programmatic Display Advertising

The benefits of running programmatic display campaigns are clear to see. Here are some of the highlights:
Expand your reach by advertising within a wide range of display networks
Drive highly relevant traffic with advanced targeting and retargeting options
Boost engagement with effective display ads targeted with precision
Leverage real-time data and insight to inform optimisation at every step
Increase clickthrough rate through smart ad placements within the right networks
Build brand awareness by commanding a strong display advertising presence

Our Programmatic Display Advertising Capabilities

We pride ourselves in delivering remarkable results with full transparency. Working with us on your programmatic display advertising, you can expect:
Open & Collaborative Approach

Open & Collaborative Approach

  • Display whitelist transparency
  • Access to programmatic display platforms
  • Bespoke brand setting agreed with client
  • Supply chain and cost transparency
Integrated Activation

Integrated Activation

  • Access to all publisher supply in-market
  • Data and media negotiated as part of enterprise OMG deals
  • Proprietary planning tools
  • Consumer-centric strategy
Neutral Partner

Neutral Partner

  • Portfolio approach gives clients access to all leading DSPs
  • Single activation team will buy across all digital media
  • No conflicts with investment decisioning
  • Focus on technology suited to achieving the best display campaign outcomes

Need to talk about your programmatic display needs?

Our programmatic display experts are here to help you solve your display challenges
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Approach to Programmatic Display Advertising

Driving remarkable results.
01

Video Audience Intelligence

We use platform, analytics and your own client data, as well as bespoke custom audiences to enrich our understanding of your consumer and inform your programmatic display strategy.
02

Advanced Display Measurement

Programmatic display success will be tied to single IDs in a post-GDPR and ITP world. Establishing a common data layer is key to understanding effectiveness across walled garden publishers.
03

Authenticating Display Inventory

We choose our publishers and SSPs carefully and we always insist on enhanced transparency with each buy to give an unrivalled view of market supply and translating to superior performance.
04

Smart Decisioning

Resolution’s neutral approach allows us to leverage a 96-point evaluation process to determine which DSPs are best suited for which corresponding programmatic display campaigns.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Paid Digital Media Services that include Search Engine Marketing (SEM)Affiliate Marketing, Online AdvertisingNative Advertising, Programmatic Display, Data Led media buyingProgrammatic Video Advertising and Paid Social Advertising.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

News

Leading the pack at the 2021 Microsoft Advertising Partner Awards

We have some exciting news! Resolution Digital has been nominated for SEVEN Microsoft Advertising Partner Awards for Asia Pacific!
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News

Resolution Digital - 2021 APAC Search Awards Finalist!

Drum roll, please… We are excited to announce that we have been shortlisted for the 2021 APAC Search Awards!
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News

Resolution Digital named as the Google Honours Agency of the Quarter [Q3] 2020

The team at Resolution Digital have successfully defended their title of Google Australia’s Agency of the Quarter, for the second consecutive quarter of the 2020 program.
Read more

Is your Programmatic Display Advertising helping drive Remarkable ROI?