Programmatic Display Advertising

Programmatic Display Advertising.

Drive display ROI with programmatic advertising.

Display ads remain one of the most common formats to drive brand and performance outcomes. Buying programmatically delivers scale, addressability, and tracking effectiveness.

Programmatic display offers unrivalled scale and access to digital inventory


Our team of programmatic experts are focussed on driving real business outcomes. We're dedicated to providing transparency and brand safe environments, integrating our custom whitelist solution across all campaigns.  Programmatic display advertising is complex and requires technologies such as DSP, SSP, numerous ad-servers, and third-party verification providers to deliver a display ad. Ensuring campaigns are set up to succeed is a massive task, when it comes to reaching the right audience in the right places, we've got you covered.  

Benefits of Programmatic Display Advertising

The benefits of running programmatic display campaigns are clear to see. Here are some of the highlights:
Boost engagement with effective display ads targeted with precision
Build brand awareness by commanding a strong display advertising presence
Drive highly relevant traffic with advanced targeting and retargeting options
Expand your reach by advertising within a wide range of display networks
Increase clickthrough rate through smart ad placements within the right networks
Leverage real-time data and insight to inform optimisation at every step

Need to talk about your programmatic display needs?

Our programmatic display experts are here to help you solve your display challenges
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Approach to Programmatic Display Advertising

Driving remarkable results.
01

Video Audience Intelligence

We use platform, analytics and your own client data, as well as bespoke custom audiences to enrich our understanding of your consumer and inform your programmatic display strategy.

02

Advanced Display Measurement

Programmatic display success will be tied to single IDs in a post-GDPR and ITP world. Establishing a common data layer is key to understanding effectiveness across walled garden publishers.

03

Authenticating Display Inventory

We choose our publishers and SSPs carefully and we always insist on enhanced transparency with each buy to give an unrivalled view of market supply and translating to superior performance.

04

Smart Decisioning

Resolution’s neutral approach allows us to leverage a 96-point evaluation process to determine which DSPs are best suited for which corresponding programmatic display campaigns.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Paid Digital Media Services that include Search Engine Marketing (SEM), Affiliate Marketing, Online AdvertisingNative AdvertisingProgrammatic DisplayData Led media buying, Programmatic Video Advertising and Paid Social Advertising.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

B&T Women Leading Tech Awards wrap up

B&T Women Leading Tech Awards wrap up

Resolution Digital was a proud category sponsor of 2022 B&T Women Leading Tech Awards design category, which celebrated gender diversity in the technology industry.
Resolution Digital wins at the Microsoft Advertising Global Partner Awards

Resolution Digital wins at the Microsoft Advertising Global Partner Awards

The Resolution Digital Foundation HSBC team has been awarded the gold award for the Global Client Partnership of the Year.
Prepare for the future of analytics

Prepare for the future of analytics

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).

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