Programmatic Updates – Adobe and IBM AI Tools + More

Programmatic Updates – Adobe and IBM AI Tools + More.

09 April 2017 min Technology

Prefer a PDF with clickable links? Download edition 14 of Programmatic Never Sleeps now. ADOBE AND IBM ARE ROLLING OUT MORE ARTIFICIAL INTELLIGENCE TOOLS FOR BRANDS Adobe has unveiled their latest updates for Sensei, the AI platform that competes with IBM's Watson and...

Resolution Digital Adobe & IBM tools

Prefer a PDF with clickable links? Download edition 14 of Programmatic Never Sleeps now.

Adobe and IMB are rolling out more artificial intelligence tools for brands

Adobe has unveiled their latest updates for Sensei, the AI platform that competes with IBM’s Watson and Salesforce’s Einstein. The updates include an expanded partnership with Microsoft to pull the Microsoft CRM data in Adobe’s cloud, similar to IBM’s partnership with Salesforce.

The goal with this machine learning technology is to harness ‘intelligence in silos’.

This intelligence includes:

  • Customer: focusing on a customer’s propensity to buy something
  • Content: focusing on how to pair the right content with the right consumer
  • Context: focusing on other signals like location, time of day and where ads are appearing. Potentially, CRM data could tell you ‘in-market for cars, with display ads, on Thursday at 5pm’.

IBM recently announced a partnership with programmatic platform Rocket Fuel, embedding Watson’s AI technology into their systems to identify keywords and sentiments that might help predict how interested consumers are in certain ads. Watson’s discovery service also scans news stories every seven minutes to chose where a brand should advertise, particularly important for brand safety.

Read the Adweek article now >>

In-app viewability makes strange bedfellows out of fierce competitors

IAS, Doubleverify and Moat have all banded together to tackle the problem of in-app viewability for ads. The project is an ongoing open source initiative backed by Google and other heavy hitters in the digital space. Currently as little as 5-10% of in-app inventory is measured by third parties, and with most viewability tools designed for desktop and mobile web only, integrating a software development kit directly into an app offers more accuracy – something not currently present within SDKs.

Read the Adexchanger article now >>

Facebook creates new shopping ad format

The new shopping ad format features creative video or images and tapping on a product takes people to a product detail page on a business’ website or app. Facebook are also testing their new outbound clicks metric, which will determine the number of clicks leading people off Facebook.

Read the B&T article now >>

Five reasons to add email to your native ad strategy

Native ads within email (e.g. programmatic ads embedded in NY Times emails) are relatively underutilised. Email integrates with online ad servers, offering targeted ads by trusted publishers through a well-known medium (email). Companies like LiveIntent offers a programmatic solution for newsletter advertising.

Read the B&T article now >>

Apple's next big thing: Augmented reality

Augmented reality, which overlays images, video and games on the real world, gets Apple CEO Tim Cook really excited. Apple is working on several AR products including digital spectacles that connect wirelessly to an iPhone and beam content to the wearer.

Read the Bloomberg article now >>

Using data to drive successful digital brand campaigns in Australia

All about how Google optimise their campaigns. They use DoubleClick Verification to ensure brand safety, optimise towards higher viewability, use a lot of first party data to leverage what they know about existing customers, find the right reach and frequency balance and optimise towards their KPIs, particularly capturing attention.

Read the Thing With Google article now >>

Unilever proves programmatic display ads 'Generate £1.47 for every pound spent'

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving 5 of its brands that delivered an average ROI of £1.47 for every £1 spent.

The ads were served programmatically on mainstream sites such as the Guardian and Mail Online over a six-week period using customer insight data from i2c to allow the brands to target consumers, via cookies, who had bought products in one of the five categories from Sainsbury’s.

Read the Netimperative article now >>

Online brand safety improves across industry

According to a report by IAS, the risk of video ads being misplaced fell from 11.2% to 8.9% in the second half of 2016, on par with the drop in display ads, which decreased from 7.8% to 6.8%. The report also concluded that the amount of ad fraud for programmatic display dropped from 4.9% to 0.6%. Video viewability also improved from 40% to 58.2%.

Read The Drum article now >>

Learn more about our Technology services

Contact us to discover how we can deliver Remarkable Results for you.

Insights & News

Insights 1.

Magento’s acquisition by Adobe and its Impact

Earlier this June, Adobe Systems has acquired Magento Commerce, a leading provider of cloud commerce innovation across B2C and B2B industries.
Insights 1.

Resolution Digital wins myPlates media account

Following a rigorous competitive pitch of five shortlisted agencies, Resolution Digital has been chosen as personalised number plates business myPlates’ traditional and digital media and SEO agency.

Stay informed with our latest insights & news

Our Offices


Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office


Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office


Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office

Contact Us