A/B/n and Multivariate Testing

A/B/n and Multivariate Testing.

Optimise your existing traffic through structured experimentation

Traffic is great, but are you making the most of it? Our goal is to optimise the customer experience on your website in order to improve conversion rates and

Real-time answers to a data-driven hypothesis

Aligned to the scientific method, our processes allow us to run sophisticated experiments to give you the answers to the real questions you should be asking for your website.

Our specialists can help you deploy effective test builds to optimise your conversion rates.

Why run an experimentation program?

A/B/n and multivariate testing is one of the most effective digital marketing strategies for optimising your existing traffic.
Building hypothesis in order to set up successful A/B/n and multivariate tests
Discover where your website design and content are failing
Increase return visitors by transforming the customer journey
Make key changes to your site that increase conversions and sales
Reduce drop out rates in your sales funnel
Truly understand your customer journey and user behaviour

Our capabilities for successful experimentation

We are here to make your website work harder in delivering your existing customers with what they want to see. Our team works platform agnostically to deliver results within any tech stack.

Talk testing with our CRO experts

Put experimentation at the centre of all your optimisation activities.
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Scientific method approach

Tried and tested approach for success

Observation and research

Our CRO experts and analysts undergo extensive research to source opportunities for experimentation.


Prioritisation and testing plan

Gathering our findings, we generate hypotheses and prioritise them within a testing plan.


Create and run experiments

Working across a range of testing platforms, we deploy A/B/n and multivariate tests to live audiences.

Create and run experiments

Analyse, iterate, and deploy

Once the experiment has reached statistical significance, we analyse the results and iterate on findings and deploy if successful.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, including CRO, A/B/n and Multivariate Testing, Deductive Conversion AuditPersonalisationSymmetric Messaging.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

B&T Women Leading Tech Awards wrap up

B&T Women Leading Tech Awards wrap up

Resolution Digital was a proud category sponsor of 2022 B&T Women Leading Tech Awards design category, which celebrated gender diversity in the technology industry.
Resolution Digital wins at the Microsoft Advertising Global Partner Awards

Resolution Digital wins at the Microsoft Advertising Global Partner Awards

The Resolution Digital Foundation HSBC team has been awarded the gold award for the Global Client Partnership of the Year.
Prepare for the future of analytics

Prepare for the future of analytics

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).

Is your CRO toolset achieving Remarkable Results?

Stay informed with our latest insights & news

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