A/B/n and Multivariate Testing.

A/B testing should be at the forefront of every CRO program

Traffic is great, but are you making the most of it? Our goal is to optimise the customer experience on your website in order to increase conversion rate and ROI

Are your landing pages driving the conversions you need?

A/B/n and multivariate testing allows us to compare multiple pages against one another, in real time, to understand which performs best. Using rigorous statistical models, we can find the winning variation for a predetermined conversion goal.

Benefits of Testing

Investing in A/B/n and multivariate testing is one of the most effective strategies for CRO and general online success.
Building hypothesis in order to set up successful A/B/n and multivariate tests
Discover where your website design and content are failing
Make key changes to your site that increase conversions and sales
Truly understand your customer journey and user behaviour 
Reduce drop out rates in your sales funnel
Increase return visitors by transforming the customer journey

Our Testing capabilities

At its core, CRO is about generating more conversions, not more users. With A/B testing, we are learning more about our customers in a real time environment. Our experts can help you all the way through your A/B/n testing.

A/B/n testing

  • Core of all testing
  • Test multiple versions - not just A/B
  • Statistically significant results
  • Turn hypothesis to facts
  • Create and Environment of testing

Multivariant Testing

  • Find Optimum creative combinations
  • Platform optimised testing
  • Statistically significant results
  • Speed of execution

Talk testing with our CRO experts

Put A/B/n testing at the center of all your optimisation activities.
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Approach to A/B/n testing

Delivering remarkable results


Our CRO experts will produce observations. Observation will relate back to wider business objectives and will most likely directly impact a micro or macro conversion.

Research and Hypothesise

Thorough Qualitative and Quantitative research to identify all of the opportunities for optimisation.

Create and Run Experiment

Experiments can now be prioritised, built, and run on a live targeted audience. This includes not only A/B/n and multivariate tests, but also personalisations.

Analyse and Rollout

Once the experiment has reached statistical significance, results are analysed, with consideration given to all aspects of the conversion funnel. Winning variant are rolled out.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, including CRO, A/B/n and Multivariate Testing, Deductive Conversion Audit, Personalisation, Symmetric Messaging.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News


How choosing the right DSP can help drive campaign success

The digital buying landscape is rapidly evolving and growing in complexity, and the right DSP enables programmatic buyers to be more agile in how they optimise marketing channels and objectives.
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The Rockstars of Resolution Digital

Resolution rocked the B&T Rockstars series this year with a killer line-up from our experts, showcasing our philosophy and approach to full-service digital.
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Resolution Digital named Employer of Choice 2021

The ABA EOC Awards recognises that develop leading workplaces. Resolution Digital has been named EOC for the seventh year running.
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Is your CRO toolset achieving Remarkable Results?