Resolution Digital A/B/n and multivariate testing

A/B/n and multivariate testing.

Optimise your existing traffic through structured experimentation

Resolution Digital is a market leading CRO agency offering a full range of CRO services.  

Traffic is great, but are you making the most of it? Our goal is to optimise the customer experience on your website in order to increase conversion rate and return on investment (ROI).

Resolution Digital CRO A/B/n Multivariate Testing main image

Real-time answers to a data-driven hypothesis

Aligned to the scientific method, our processes allow us to run sophisticated experiments to give you the answers to the real questions you should be asking for your website.

Our specialists can help you deploy effective test builds to optimise your conversion rates.


Why run an experimentation program?

A/B/n and multivariate testing is one of the most effective digital marketing strategies for optimising your existing traffic.
Create a test and learn culture within your business
Discover where your website design and content are failing
Reduce funnel leakage and improve customer retention through journey optimisation
Gather results in real-time leaving nothing to chance
Validate hypotheses and truly understand your customers
Optimise conversion rates and ultimately ROI

Our capabilities for successful experimentation

We are here to make your website work harder in delivering your existing customers with what they want to see. Our team works platform agnostically to deliver results within any tech stack.

Experimentation types

  • A/B/n testing
  • Multivariate testing
  • Split URL (redirection) testing
  • Personalisation
  • Symmetric messaging

Platform experience

  • Google Optimize
  • Optimizely
  • Adobe Target
  • A/B Tasty
  • VWO

Nuanced experimentation understanding

  • Mutually exclusive experimentation
  • Test cannibalisation
  • Multi-armed bandit / machine learning
  • SPA site support

Talk testing with our CRO experts

Put experimentation at the centre of all your optimisation activities.
  • Call
  • Email
  • Message

Talk to our digital marketing experts today!

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Remarkable CRO Results

Scientific method approach

Tried and tested approach for success

Observation and research

Our CRO experts and analysts undergo extensive research to source opportunities for experimentation.

Resolution Digital CRO A/B/n Multivariate Testing Observation and research

Prioritisation and testing plan

Gathering our findings, we generate hypotheses and prioritise them within a testing plan.

Resolution Digital CRO A/B/n Multivariate TestingPrioritisation and testing plan

Create and run experiments

Working across a range of testing platforms, we deploy A/B/n and multivariate tests to live audiences.

Resolution Digital CRO A/B/n Multivariate Testing Create and run experiments

Analyse, iterate, and deploy

Once the experiment has reached statistical significance, we analyse the results and iterate on findings and deploy if successful.

Resolution Digital CRO A/B/n Multivariate Testing Analyse, iterate, and deploy

A market leading CRO agency.

We understand that conversion rate optimisation is critical understanding how consumers interact with brands digital touchpoints to empower and test hypothesis and realise incremental gains.

Resolution Digital is a full-service CRO agency with a dedicated team of qualified and experienced CRO specialists.

Frequently Asked Questions

A multivariate test is an advanced optimisation process in which multiple webpage elements are tested simultaneously to discover the best-performing combination. This strategy helps identify how different variables interact and affect user experience and conversion rates. It's particularly useful for enhancing website or app effectiveness. 

Experimentation programs allow businesses to make deeper customer insights, maximise metric performance and revenue,  data-driven decisions, improve user experience, and enhance product development efficiency. It helps validate strategies before full-scale implementation and minimises the waste of resources. 

Testing costs can vary depending on several factors, including the number of users involved and the chosen platform. Contact us, and let us help you evaluate different platforms and find the best fit for your budget and goals. 

Is your CRO toolset achieving Remarkable Results?

Insights & News

Google De-indexing Issue

Google De-indexing Issue

Webmasters and SEOs became aware of a widespread technical issue with Google’s indexation as of Thursday, April 4th, 2019.
Get scientific with these multivariate testing best practices

Get scientific with these multivariate testing best practices

While you don’t want to test every possible idea, you also don’t want to ignore ones that could impact conversion rates. So use multiple data sources.
Companies Take CRO More Seriously But Still Struggle

Companies Take CRO More Seriously But Still Struggle

The tech is there but stakeholder collaboration is the biggest challenge.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, including CRO, CRO Consulting, A/B/n and Multivariate Testing, Conversion Audit, Personalisation, Symmetric Messaging.

Resolution Digital is an award-winning, full-service digital agency

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Stay informed with our latest insights & news

Our Offices


Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

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